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The Brand & Agency Guide to Navigating Amazon’s Retail Media Inventory in 2026
Retail media continues to evolve at a rapid pace. What began as a channel defined by isolated consoles and walled gardens is maturing into a more connected, more standardized, and more audience-centric growth engine. Amazon’s recent partnerships, most notably with Netflix and Macy’s, signal a new phase where premium inventory and retail supply live inside a unified ecosystem that advertisers can plan, buy, and measure with greater consistency.
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The New Performance Standard: Incrementality, iROAS & Precision Optimization in Retail Media
Incrementality is becoming the key performance standard in retail media. Traditional metrics only show correlation, but incrementality quantifies the sales that advertising actually causes. As budgets tighten, teams need proof of causal impact and a clear way to separate real lift from recycled demand. Incrementality and iROAS provide a clearer view of true contribution by helping teams separate real lift from shoppers who would have purchased anyway.
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The Next Era of Retail Media Optimization: How AI Turns Retail Media into a Growth Engine
Retail media has reached an inflection point. What began as a way to control ad budgets has become one of the largest profit drivers in digital commerce. Yet many brands still treat retail media as a cost center rather than a growth engine. The truth is that efficiency alone no longer delivers competitive advantage. A […]
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3 minutes
Number one tool for Amazon Advertising according to David Zimmerman, PPC expert
According to David Zimmerman, PPC expert, Pacvue is the number one tool for Amazon Advertising.
4 minutes
Four Key Differences Between Amazon and Walmart
From bidding to metrics, we lay out the key differences between Amazon and Walmart in this post.
6 minutes
How Brands can (and should) use Amazon Posts in 2020
Amazon Posts allows brands to use curated photos and visual content to engage shoppers and promote products.
4 minutes
New Exclusive Search Placements for Amazon Private Label Products
As they become more disruptive in their promotion of Private Label products, having a robust paid search strategy will be more critical than ever.
7 minutes
Why Video Needs to Be Part of Your Amazon and Walmart Marketing Strategy
Video in digital marketing has exploded in both ubiquity and popularity among consumers around the world over the past few years.
6 minutes
Understanding the Challenges of Amazon Marketing Optimization
Amazon requires an increasingly high level of active, real-time campaign management, putting a lot of pressure on brands and marketers to rise above the din.
8 minutes
Walmart’s Sponsored Products and How Brands Can Use Them
Walmart Sponsored Products are pay-per-click ads that appear in different locations on Walmart.com. Learn how they work, and how to leverage Sponsored Products to boost sales.
3 minutes
Pacvue Shortlisted for THREE Awards Including Startup of the Year!
We are very excited to announce that Pacvue has been chosen as a finalist for THREE coveted industry awards!
3 minutes
Should CPGs be worried about Amazon Private Label?
CPG brands have the upper hand in brand equity - but they are behind in designing for online
3 minutes
Business Insider: Pacvue to Discuss Top Opportunities and Challenges of Amazon Advertising
Melissa Burdick will be speaking at the 2019 ANA Media Conference Presented by Quantcast
1 minute
MarketWatch: Amazon puts a dent in Google’s ad dominance
Advertisers are starting to shift spending on search ads from Alphabet Inc.'s Google toward Amazon.com Inc.
1 minute
Pacvue Holiday Q4 Planning Guide
Download the Pacvue Holiday Q4 Planning Guide now to help your brands achieve maximum success during the holidays and beyond.
Awards & Recognitions
