Insights shaping the future of commerce
Explore trends, benchmarks, and perspectives shaping retail media and commerce.
The 2026 Commerce Outlook: How AI, DSP, and Commerce Platforms Drive Performance
Retailers are building full-funnel, AI-powered ecosystems designed to connect media, commerce, and measurement. The brands that win will not be the ones optimizing the fastest inside ad platforms. They will be the ones aligning media performance to business outcomes.
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Discovery Commerce in Retail Media: How Search & Discovery Are Changing in 2026
This shift known as discovery commerce is reshaping retail media in 2026. It changes how products gain visibility, how demand forms, and how performance should be measured. For retail media teams, understanding this shift is foundational to modern planning and execution.
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The New Performance Standard: Incrementality, iROAS & Precision Optimization in Retail Media
Incrementality is becoming the key performance standard in retail media. Traditional metrics only show correlation, but incrementality quantifies the sales that advertising actually causes. As budgets tighten, teams need proof of causal impact and a clear way to separate real lift from recycled demand. Incrementality and iROAS provide a clearer view of true contribution by helping teams separate real lift from shoppers who would have purchased anyway.
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3 minutes
Amazon Update to Sponsored Brand Broad Match Keywords
The reach of broad match keywords in Sponsored Brand campaigns has been expanded through the inclusion of plurals and synonyms.
3 minutes
Business Insider: Pacvue to Discuss Top Opportunities and Challenges of Amazon Advertising
Melissa Burdick will be speaking at the 2019 ANA Media Conference Presented by Quantcast
4 minutes
Expert Advice: Seven Top eCommerce & Marketing Podcasts
We’ve turned to a few eCommerce experts to find out what they’re listening to regularly.
5 minutes
How to Prepare Your Advertising for Prime Day 2020
Strategies you can use for this year's Prime Day
4 minutes
How to Use Amazon’s New Advertising Unit to Boost Your Business
The exciting new feature with the Sponsored Display ad is the ability to retarget shoppers who have viewed a detail page off of Amazon ad placements.
5 minutes
How to Use Share of Voice Data to Optimize Your Ad Strategy
SOV covers both effective competitor research and brand health measurement, and it can provide a lot of insights into how to plan your ad campaigns.
5 minutes
Invest Smarter on Prime Day: 4 Marketing Strategies
On Prime Day, more ad spend drives up prices, so in order to win, advertisers will need to invest more – and smarter – than usual.
3 minutes
Key Takeaways from the NYC E^Hackathon
David Zimmerman and Daniel Harris sit down to reminisce about their experience at the Hack, and their takeaways from the event.
1 minute
MarketWatch: Amazon puts a dent in Google’s ad dominance
Advertisers are starting to shift spending on search ads from Alphabet Inc.'s Google toward Amazon.com Inc.
7 minutes
Top 6 Black Friday Cyber Monday Observations on Amazon
Another 5-day shopping extravaganza affectionately termed “Black Friday Cyber Monday” or “BFCM” for short has come and gone.
1 minute
Pacvue Holiday Q4 Planning Guide
Download the Pacvue Holiday Q4 Planning Guide now to help your brands achieve maximum success during the holidays and beyond.
2 minutes
Walmart Media Group Expands Sponsored Search Offering through Walmart Advertising Partners Program
Brands can tap into Walmart’s shopper footprint to get the the right sponsored ad experience, to the right shopper at the right moment through partners like Pacvue.
Awards & Recognitions
