Empowering our customers to win

Pacvue is the Commerce Acceleration Platform moving brands and retailers into the future of commerce.

Unifying the fragmented advertising market landscape

Pacvue is the only platform that offers a unified commerce and retail media platform for the entire market - from small to midsize sellers right through to enterprise brands. Since 2018, our mission has been to provide the leading solutions that accelerate brands’ success in the evolving commerce and retail media landscape


Global retail media market opportunity


Brands & agencies powered by Pacvue


GMV driven for brands and agencies

Our story

Pacvue was founded by three retail industry veterans, each with deep expertise in the media, advertising, and commerce sectors. That unification of three critical pillars is deeply embedded in every facet of our company. Unity binds our team, fuels our collaborations, and serves as a cornerstone for innovation, driving our mission to bring cohesion to fragmented systems and heightened transparency to all our valued customers.

Our Leadership

Sandeep Kella

Chief Executive Officer

Sandeep Kella is the CEO of Pacvue. Prior to Assembly, Sandeep co-founded Metric Collective, a holding company of software and services brands that catered to SMB customers. Before founding Metric Collective, Sandeep was on the founding team of Oracle Partners, a $200M middle-market private equity firm. Sandeep graduated from The University of Michigan School of Engineering with a B.S.E. in Industrial & Operations Engineering and a minor in Economics.

Melissa Burdick
Rahul Choraria
Chief Operating Officer
Jordan Weitzen
Chief Financial Officer
Zhenbin Xu
Chief Product Officer
Kay Lee
Chief Technology Officer
Zhaohui Tang
Chief Innovation Officer
Ben Collier
Head of AI Labs
Adam Crawshaw
Lorraine Heber-Brause
Chief Human Resources Officer

“At Pacvue, we’re powered by our people: a dedicated, creative team of experienced commerce experts devoted to helping businesses grow and flourish. They’re the most important part of why we’re the world’s leading commerce acceleration company.”

Sunava DuttaSenior Vice President, Product
Awards & recognition

Explore the achievements that fuel our commitment to excellence. Join us in acknowledging the successes of our customers and the milestones that inspire our ongoing dedication to their satisfaction and triumphs.

Pacvue Wins Three Stevie® Awards in 2022 American Business Awards®
Pacvue Ranked As No.1 Amazon Advertising Tool
Melissa Burdick named to Ad Age’s Leading Women 2023

Help drive the future of commerce

Pacvue provides cutting-edge, AI-powered marketing automation for eCommerce. Our mission is to empower teams to win in the future of eCommerce, and we do it by building first-to-market technology, solving complex problems with our customers, and bringing expertise, collaboration, and innovation to our work every single day. With pioneering retail media platforms and strong retail relationships across major platforms, we're tapping into a $100 billion market opportunity, and we're just getting started! Join us for an exciting journey ahead!

What’s new and newsworthy

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2023 Cyber 5 Unwrapped CPC Report

December 12, 2023 2023 brought significant changes to Cyber 5 week. Deals arrived earlier than ever, driven by a trend championed by Amazon through their Prime Early Access event that kicked off in October. But how did Amazon and Walmart ad performance hold up this Cyber 5 compared to previous years?   Our 2023 Cyber […]

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Strategy & Trends

8 Actionable Tips to Reduce Cart Abandonment on Amazon and Boost Sales

This guest post provides 8 tips for eCommerce businesses to reduce cart abandonment and increase sales on Amazon.

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2023 Q1 CPC Webinar: Unlocking Profitability with Ad Performance Insights and Strategies

Exclusive insights from Pacvue’s comprehensive research on Q1 ad performance for both Amazon and Walmart.

Grow your business faster!

Discover how Pacvue can take you above and beyond your current goals — and help you imagine new ones.

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Awards & Recognitions