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Exploring the Future of Retail Media with Jeffrey Bustos: Trends and Forecasts

Find out what brands are asking about retail media networks, the pros and cons of using generative AI for retail media creatives, and more.

Takeaways From Amazon Prime Early Access Sale

Key takeaways from Amazon's Prime Early Access Sale, how to prepare for Cyber 5, and tips for advertisers preparing for tentpole events.

Retail Media Q4 Campaign Recommendations

Expert insights from Criteo to help brands plan for Q4 retail media campaigns, trends that brands can expect this year, and key takeaways.

Winning With Walmart – Strategies for Success on Walmart Connect

Updates to Walmart Connect's Second Price Auction model, changes to Walmart's relevancy criteria, campaign optimization tips, and more.

How to Scale Your Retail Media Program

Merge joined Pacvue to cover how brands can scale their retail media program, challenges brands face when scaling, and budget allocation.

[Bloomberg Technology Interview] Amazon Prime Day 2022 Insights

Pacvue president and co-founder, Melissa Burdick, shares her key takeaways from Amazon Prime Day 2022, on “Bloomberg Technology.”

Amazon Marketing Cloud: Measuring to Win

Last-touch ROAS does have its place in performance analysis, but it shouldn’t be the end-all measurement for growth because it’s not measuring growth, it’s measuring efficiency. Now is the time to start measuring beyond ROAS.

Prime Day Levers and Strategies for 2022

Brian Martinez, Vice President of Client Services at Channel Key, and Nickeshia Watson, Account Director at Pacvue, talk about Prime Day Levers and Strategies for 2022.

Why Aggregators Need Ad Tech to Scale

Amazon and direct-to-consumer aggregators like Perch and Thrasio have become a hot new trend in the start-up world, raising nearly $7 billion in combined capital to acquire emerging Amazon sellers worldwide. Some pain points right now for aggregator businesses revolve around the sheer number of profiles and SKUs that these emerging sellers have accrued, many […]

Bloomberg Technology Interview: April 2022

Pacvue Co-founder and President Melissa Burdick joins Emily Chang to unpack Amazon’s earnings as the retail giant’s shares tumbled with its forecast miss and with inflation eating into the low-margin business.

What’s New in Amazon Ads: Q1 2022

Together with Carlos De Almeida, Senior Account Manager at e-Comas, we walk through the latest features and advances in advertising that Amazon rolled out in Q1 2022.

Budget Reconciliation

Pacvue COO Mindy Fashaw and Account Director Riku Laitasalo kicked off our brand new series: The Pacvue Approach to eComm Strategy with a budget reconciliation 101.

Awards & Recognitions