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Data & Insights
Strategy & Trends
Read time 4 min read
June 6, 2024

Get Ready for Back-to-School Advertising: Pro Tips for Advertising Success on Amazon, Walmart and Target 

Back-to-School is the second largest shopping event of the year and it kicks off right after Prime Day. Even though Back-to-School 2024 sales are predicted to slow overall, online sales are still growing. Market research company eMarketer predicts that Back-to-School purchases online, from July through October 2024, will account for as much as 35% of overall […]

Data & Insights
Strategy & Trends
Read time 7 min read
May 24, 2024

The Importance of Retail Media Networks in a Cookie-Less Future

Worried about a world without 3rd party cookies? Discover why advertisers are shifting ad budgets to retail media networks and connected TV.

Data & Insights
Retailer News
Strategy & Trends
Read time 7 min read
May 8, 2024

Trends in AI, Social Commerce, and Connected TV that will Shape Amazon Prime Day 2024

Explore Prime Day 2024's top trends, from AI-driven personalization to social commerce and connected TV. Learn how your brand can leverage these opportunities to engage with audiences effectively.

Data & Insights
Strategy & Trends
Read time 6 min read
April 18, 2024

Top Strategies to Win Amazon Prime Day 2024 

Amazon Prime Day 2024 is quickly approaching. Although the dates have yet to be confirmed, Prime Day will likely fall in the middle of July.   Last year, the 48-hour Prime Day window marked the largest event to date, with U.S. sales hitting a staggering $12.7 billion, a notable 6.1% increase from the previous year. […]

Data & Insights
Strategy & Trends
April 11, 2024

Q1 2024 CPC Report: Retail Media Benchmarks

Explore performance data from Amazon, Walmart Connect, and Instacart, highlighting trends and benchmarks across the marketplaces.

Data & Insights
Product Updates
Strategy & Trends
Read time 5 min read
March 29, 2024

Navigating the Road to Revenue Recovery 

Amazon’s influence on the retail media landscape is undeniable, boasting about 9.7 million sellers globally. This vast number underscores both the platform’s global reach and its intensely competitive environment. Among these sellers, over 150,000 rake in annual sales exceeding $100,000, affirming Amazon as the premier platform for accessing a significant pool of medium to large […]

Data & Insights
Strategy & Trends
Read time 3 min read
January 5, 2024

Walmart Marketplace: Essential Insights for Walmart Sellers

Navigating the dynamic landscape of e-commerce advertising presents its own set of challenges. Staying well-informed, adaptable, and ahead of industry trends is crucial for achieving success. In the ever-evolving world of online advertising, one noteworthy trend is the surge in popularity of advertising on Walmart Connect. Given its substantial digital audience of 120 million unique visitors […]

Data & Insights
Strategy & Trends
Read time 4 min read
December 18, 2023

Black Friday and Cyber Monday: Key Trends and Insights from Europe

Cyber 5 took on a new look this year in Europe with Amazon kicking off its Black Friday Deals a week before Black Friday. The extended 11-day deal period followed the trend set by Amazon to increase the number of deal days, such as its addition of a second Prime Day this year. Brands took […]

Data & Insights
Strategy & Trends
Read time 3 min read
November 29, 2023

Insights from Cyber Monday 2023

The weeklong surge of digital deals reached its peak on Cyber Monday. While many brands are extending their deals throughout the week, let’s put the spotlight on Cyber Monday. Following Adobe’s report of a record-breaking Black Friday sales event, reaching $9.8 billion, expectations for Cyber Monday were notably heightened.  As we explore the initial data, Cyber Monday exceeded […]

Data & Insights
Strategy & Trends
Read time 5 min read
November 28, 2023

Insights from Black Friday 2023

The turkey has been devoured, the games have concluded, and a new era of Black Friday is upon us. Gone are the days of braving the early morning chill and camping outside stores for Black Friday deals. The era of in-person bargain hunting has transformed into a more convenient and digital experience, all from the […]

Data & Insights
Strategy & Trends
Read time 4 min read
November 16, 2023

Final Prep for Cyber 5 2023: Quick Tips for Brand Success

Cyber week 2023 is just around the corner, and while you likely have your strategy in place, don’t forget to take into account these last-minute tips and tricks. Leveraging the trends from Cyber 5, 2022 is a great place to start. In 2022, advertisers spent slightly less on Black Friday, with more budget being spent […]

Data & Insights
Strategy & Trends
Read time 12 min read
November 7, 2023

CMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Amazon to Target

Keeping the complexities of marketing channels in mind, Glossy+ Research has analyzed strategies and challenges across leading marketing channels — like programmatic display and social media — to identify key trends and best practices in our CMO Strategies series.  In this installment, Glossy+ Research deepens its analysis of major retail media networks, including Walmart Connect, Target’s […]

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