Blog Archives

October 4, 2024

October 4 Weekly Retail Roundup

Home Depot launches a self-service ads platform, new ad types coming to Prime Video, and Walmart Luminate Insights launches on Walmart Connect.

Strategy & Trends

4 min read

October 3, 2024

The Exit #1: How Adam Ortega Grew the Ortega Group from Startup to Acquisition

In Pacvue’s new interview series, The Exit, Pacvue President Melissa Burdick talks with founders, executives, and agency leaders about their journey to partnering or merging with another company to take their business to the next level. Viewers will learn valuable tips on building and scaling companies directly from today’s top voices in retail media. In this […]

Strategy & Trends

The Exit: How Adam Ortega Grew the Ortega Group from Startup to Acquisition

In this first episode of The Exit, Melissa talks to Adam Ortega, the co-founder of Ortega Group, an account management and performance marketing firm that was acquired by Tinuiti in 2021.

Walmart Connect Ads Guide: Why Your Brands Should Be Investing in Walmart Retail Media [2024]

While Amazon may currently dominate the retail media space, U.S. brands should recognize the potential of Walmart’s retail media. Through its Walmart Connect ads business, Walmart benefits from less competition and offers more sales channels and rich customer data, enabling potentially more effective campaigns. For brands, this can result in a greater return on advertising […]

Ultimate Guide to Retail Media Share of Voice

Share of Voice in Retail Media: Your Ultimate Guide [2024]

Metrics like Return on Ad Spend (ROAS) are a classic way to measure the effectiveness of advertising campaigns but knowing how efficiently you’re spending your ad budget doesn’t tell you anything about how you’re performing against the competition. To fully optimize your retail media strategy, you need a keen eye on your competitors. This is where […]

September 20 Weekly Retail Roundup

Prime Big Deal Days Dates Announced While it may feel like it was just Prime Day, Amazon announced on Tuesday that Prime Big Deal Days is back October 8-9 to kick off the holiday season officially. Now that the dates are locked in, is your brand ready to make the most of Prime Big Deal […]

3 Ways to fix Retail Media's Measurement Problem

Strategy & Trends

2 min read

September 19, 2024

3 Ways to Fix Retail Media’s Standardization Problem

Most people in the retail industry have heard the latest catchphrase about data by now: data is the new oil. Sometimes, it’s the new gold or just gold in general, and there’s certainly no question that every organization has to be data-driven. It’s easy to be driven by data, but sometimes it’s hard to see […]