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Explore guides and reports that equip you with the latest insights from the largest data set of intel across brands, sellers and marketplaces.

Pacvue_EU Commerce Deep Dive Series-Germany Trends & Insights
Strategy & Trends
Read time 6 minutes
December 6, 2024

EU Commerce Deep Dive Series: Germany Trends & Insights

Germany is a powerhouse in the global eCommerce space. With a population of over 84 million people and a well-established digital infrastructure, it offers immense opportunities for brands and agencies looking to expand their online presence. The German eCommerce market has grown significantly in recent years, becoming a critical market for global and regional players. This blog […]

EU Commerce Deep Dive Series-UK Trends & Insights
Strategy & Trends
Read time 6 minutes
November 27, 2024

EU Commerce Deep Dive Series: UK Trends & Insights

The United Kingdom is a prominent player in the global eCommerce landscape, due to a population of over 67 million and an advanced digital infrastructure. With consumers increasingly turning to online platforms, the UK eCommerce market presents significant opportunities for brands and agencies aiming to grow their online presence. This article will delve into the […]

Getting Started with Amazon DSP
Data & Insights
Guides
Strategy & Trends
November 5, 2024

Getting Started with Amazon DSP Advertising Guide

Our latest guide explores the valuable opportunities Amazon’s Demand-Side Platform (DSP) offers to advertisers...

EU Commerce Deep Dive Series: France Trends & Insights
Strategy & Trends
Read time 6 minutes
October 29, 2024

EU Commerce Deep Dive Series: France Trends & Insights

France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]

Data & Insights
Strategy & Trends
October 10, 2024

Q3 2024 Benchmark Report

This report provides an expansive overview of advertising data spanning the last five quarters on a broad scale. Drawing on insights gathered from thousands of advertisers utilizing Pacvue's platform and representing diverse brand sizes and product categories such as Pet Food and Supplies, Beauty and Personal Care, and Electronics, it stands out as one of the most comprehensive reports available in the industry.

Guides
Strategy & Trends
Read time 13 minutes
October 3, 2024

Walmart Connect Ads Guide: Why Your Brands Should Be Investing in Walmart Retail Media [2024]

While Amazon may currently dominate the retail media space, U.S. brands should recognize the potential of Walmart’s retail media. Through its Walmart Connect ads business, Walmart benefits from less competition and offers more sales channels and rich customer data, enabling potentially more effective campaigns. For brands, this can result in a greater return on advertising […]

Ultimate Guide to Retail Media Share of Voice
Guides
Strategy & Trends
Read time 14 minutes
September 24, 2024

Share of Voice in Retail Media: Your Ultimate Guide [2024]

Metrics like Return on Ad Spend (ROAS) are a classic way to measure the effectiveness of advertising campaigns but knowing how efficiently you’re spending your ad budget doesn’t tell you anything about how you’re performing against the competition. To fully optimize your retail media strategy, you need a keen eye on your competitors. This is where […]

Data & Insights
Strategy & Trends
July 31, 2024

2024 Prime Day Benchmark Report

Explore 2024 Prime Day data, insights, and expert analysis. See how your brand compares across ad types and categories plus tips for future sales events.

Data & Insights
Strategy & Trends
July 11, 2024

Q2 2024 Benchmark Report

Explore quarterly performance data from Amazon Ads, Walmart Connect, and Instacart Ads, alongside insights into major product categories.

Data & Insights
Strategy & Trends
Read time 7 minutes
June 6, 2024

Get Ready for Back-to-School Advertising: Pro Tips for Advertising Success on Amazon, Walmart and Target 

Back-to-School is the second largest shopping event of the year and it kicks off right after Prime Day. Even though Back-to-School 2024 sales are predicted to slow overall, online sales are still growing. Market research company eMarketer predicts that Back-to-School purchases online, from July through October 2024, will account for as much as 35% of overall […]

2024 Prime Day Prep Guide
Strategy & Trends
May 15, 2024

2024 Amazon Prime Day Prep Guide 

Start preparing your brand or agency for Prime Day 2024. Here's a checklist of everything you need to do before, during, and after the event.

Data & Insights
Strategy & Trends
April 11, 2024

Q1 2024 CPC Report: Retail Media Benchmarks

Explore performance data from Amazon, Walmart Connect, and Instacart, highlighting trends and benchmarks across the marketplaces.

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