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Explore guides and reports that equip you with the latest insights from the largest data set of intel across brands, sellers and marketplaces.
Q3 2024 Benchmark Report
This report provides an expansive overview of advertising data spanning the last five quarters on a broad scale. Drawing on insights gathered from thousands of advertisers utilizing Pacvue's platform and representing diverse brand sizes and product categories such as Pet Food and Supplies, Beauty and Personal Care, and Electronics, it stands out as one of the most comprehensive reports available in the industry.
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Walmart Connect Ads Guide: Why Your Brands Should Be Investing in Walmart Retail Media [2024]
While Amazon may currently dominate the retail media space, U.S. brands should recognize the potential of Walmart’s retail media. Through its Walmart Connect ads business, Walmart benefits from less competition and offers more sales channels and rich customer data, enabling potentially more effective campaigns. For brands, this can result in a greater return on advertising […]
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Share of Voice in Retail Media: Your Ultimate Guide [2024]
Metrics like Return on Ad Spend (ROAS) are a classic way to measure the effectiveness of advertising campaigns but knowing how efficiently you’re spending your ad budget doesn’t tell you anything about how you’re performing against the competition. To fully optimize your retail media strategy, you need a keen eye on your competitors. This is where […]
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6 minutesEU Commerce Deep Dive Series: Germany Trends & Insights
Germany is a powerhouse in the global eCommerce space. With a population of over 84 million people and a well-established digital infrastructure, it offers immense opportunities for brands and agencies looking to expand their online presence. The German eCommerce market has grown significantly in recent years, becoming a critical market for global and regional players. This blog […]
6 minutesEU Commerce Deep Dive Series: UK Trends & Insights
The United Kingdom is a prominent player in the global eCommerce landscape, due to a population of over 67 million and an advanced digital infrastructure. With consumers increasingly turning to online platforms, the UK eCommerce market presents significant opportunities for brands and agencies aiming to grow their online presence. This article will delve into the […]
Getting Started with Amazon DSP Advertising Guide
Our latest guide explores the valuable opportunities Amazon’s Demand-Side Platform (DSP) offers to advertisers...
6 minutesEU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
Q3 2024 Benchmark Report
This report provides an expansive overview of advertising data spanning the last five quarters on a broad scale. Drawing on insights gathered from thousands of advertisers utilizing Pacvue's platform and representing diverse brand sizes and product categories such as Pet Food and Supplies, Beauty and Personal Care, and Electronics, it stands out as one of the most comprehensive reports available in the industry.
13 minutesWalmart Connect Ads Guide: Why Your Brands Should Be Investing in Walmart Retail Media [2024]
While Amazon may currently dominate the retail media space, U.S. brands should recognize the potential of Walmart’s retail media. Through its Walmart Connect ads business, Walmart benefits from less competition and offers more sales channels and rich customer data, enabling potentially more effective campaigns. For brands, this can result in a greater return on advertising […]
14 minutesShare of Voice in Retail Media: Your Ultimate Guide [2024]
Metrics like Return on Ad Spend (ROAS) are a classic way to measure the effectiveness of advertising campaigns but knowing how efficiently you’re spending your ad budget doesn’t tell you anything about how you’re performing against the competition. To fully optimize your retail media strategy, you need a keen eye on your competitors. This is where […]
2024 Prime Day Benchmark Report
Explore 2024 Prime Day data, insights, and expert analysis. See how your brand compares across ad types and categories plus tips for future sales events.
Q2 2024 Benchmark Report
Explore quarterly performance data from Amazon Ads, Walmart Connect, and Instacart Ads, alongside insights into major product categories.
7 minutesGet Ready for Back-to-School Advertising: Pro Tips for Advertising Success on Amazon, Walmart and Target
Back-to-School is the second largest shopping event of the year and it kicks off right after Prime Day. Even though Back-to-School 2024 sales are predicted to slow overall, online sales are still growing. Market research company eMarketer predicts that Back-to-School purchases online, from July through October 2024, will account for as much as 35% of overall […]
2024 Amazon Prime Day Prep Guide
Start preparing your brand or agency for Prime Day 2024. Here's a checklist of everything you need to do before, during, and after the event.
Q1 2024 CPC Report: Retail Media Benchmarks
Explore performance data from Amazon, Walmart Connect, and Instacart, highlighting trends and benchmarks across the marketplaces.
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