Unlock Omnichannel Advertising within One Platform with Pacvue & Criteo
Unify, automate, and optimize your media campaigns with Pacvue’s AI-driven tools. Manage all of your retail media campaigns in one platform, ensuring efficient budget allocation, improved ROAS, and enhanced visibility across Criteo retailers.
Scale retail media efficiently
Leverage first-party data to target relevant audiences and automate campaigns with Pacvue’s connected commerce platform. Pacvue’s robust advertising and commerce solution helps boost brand awareness, enhance customer loyalty, and drive sales.
Pacvue’s omnichannel ads solution allows you to streamline your advertising strategy through Criteo network platform and provides deeper insights on both your performance and overall market allowing you to make data-driven decisions that accelerate performance.
Save time without sacrificing performance
Put manual campaign management on autopilot with automated budget management, pacing, alerts, and custom rules-based optimizations, while gaining more control over targeting. Pacvue empowers you to optimize across all retailers within Criteo’s retail media network with advanced targeting solutions, including enhanced keyword harvesting and tagging.
Stay ahead of the competition with Share of Voice insights
Keep one step ahead of top competitors in your category on Criteo by leveraging Pacvue’s Share of Voice insights. Uncover critical insights from keyword research, bid for first place, and prioritize your ad strategy alongside your organic visibility.
Maximize ROI with real-time optimization
Success in retail media depends on agility. Pacvue for Criteo uses real-time auction data to adjust bids, budgets, and placements dynamically, ensuring your campaigns stay competitive at every moment.
With instant insights and automated decision-making, you can capture high-intent shoppers and reduce wasted ad spend while driving stronger return on investment without the constant manual adjustments.
Improve performance and launch campaigns across retailers via Pacvue
Pacvue is a commerce acceleration platform with access to Criteo’s retail media network all within one console. Manage campaign budget with more control, including daypart bidding, out-of-budget tracking, and budget pacing, along with flighting controls to capture key micro-moments and events.
Pacvue’s cross-retailer dashboard consolidates sales, ads, and promotions data into one interface, allowing brands to track KPIs, monitor campaigns, and optimize strategy in one place. This streamlines operations and identifies growth opportunities by comparing performance across retailers.
Maximize Performance with Smart Budget Management
Pacvue’s platform automates budgeting and campaign management, allowing advertisers to schedule ads at peak times, adjust bidding strategies, and optimize targeting. With rules-based automation, you can put campaigns on autopilot to drive efficiency and maximize performance. Unlock an estimated 3X – 6X increase in ROAS with smarter, data-driven optimizations.
Latest Insights from Pacvue
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Catch up on this week’s news, including: Havas acquiring Channel Baker, Grocery omnichannel reaching 90% penetration, and a new cross-retailer share of voice tool.
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