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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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4 minutesDecember 13 Weekly Retail Roundup
Catch up on this week’s news, including Kroger and Albertson's merger falling apart, Omnicom and IPG announce their own merger, and Amazon begins selling... cars?!
7 minutesThe Exit – Episode 3: Lynn Graham
In this episode of The Exit, I got the chance to sit down with Lynn Graham, the founder and former CEO of Beekeeper Marketing.
5 minutesGetting the Full Picture: Why Incrementality is the Future of Attribution
Discover why incrementality can optimize your attribution and drive top-line business growth in this actionable blog post.
5 minutesShare of Voice is Offered By Instacart – What Does This Change?
Instacart recently launched their Category Share of Shelf metrics, giving additional insights into how brands perform against their competition. What else can SOV accomplish for Instacart sellers, and how much further can the metric go?
2 minutesPacvue Enhances Retail Media Management with Thrive Market’s New Ad Network, Powered by Instacart
Thrive Market, the healthy and sustainable online grocery store carrying a curation of organic, non-GMO and health-conscious products, recently announced the partnership with Instacart to launch its own retail media network. With Pacvue, brands can create, launch, and manage Sponsored Product campaigns on Thrive Market’s marketplace through Instacart Ads Manager and API. With the introduction […]
3 minutesNIQ and Pacvue Announce Expanded Alliance to Deliver the Next Generation of Intelligence in Retail Media Strategies
NIQ, the world’s leading consumer intelligence company, and Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced a strategic alliance that enables brands and retailers using the Pacvue platform to access the most accurate and granular data-driven insights to boost the reach and depth of holistic e-commerce strategies. The […]
5 minutesDecember 6 Weekly Retail Roundup
Catch up on this week’s news, including Walmart's acquisition of VIZIO, Cyber 5 results, and Amazon's upgrades to their DSP advertising efficiency
6 minutesEU Commerce Deep Dive Series: Germany Trends & Insights
Germany is a powerhouse in the global eCommerce space. With a population of over 84 million people and a well-established digital infrastructure, it offers immense opportunities for brands and agencies looking to expand their online presence. The German eCommerce market has grown significantly in recent years, becoming a critical market for global and regional players. This blog […]
6 minutesEntering “The Maitrix” – Harnessing AI for Retail Media
In the recent webinar series by firstmovr, "The Maitrix", brought together retail media experts to discuss the impact of AI on our industry. We break down the most important takeaways from their third iteration.
4 minutes5 Takeaways from IAB’s Connected Commerce Webinar – Data Collaboration & Incrementality
Expert panelists across retail media unravel the intricacies of Data Clean rooms, Incrementality measurement methods, and how both of these measurement tools are changing our industry
6 minutesEU Commerce Deep Dive Series: UK Trends & Insights
The United Kingdom is a prominent player in the global eCommerce landscape, due to a population of over 67 million and an advanced digital infrastructure. With consumers increasingly turning to online platforms, the UK eCommerce market presents significant opportunities for brands and agencies aiming to grow their online presence. This article will delve into the […]
7 minutesAmazon Vendor Revenue Recovery: How 1P Sellers Reclaim Lost Revenue After Sales Events
Cyber 5 provides opportunities for sellers, as well as heightened risk. Make sure you're utilizing a proper Revenue Strategy to prevent losses during this sales season
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