Insights shaping the future of commerce
Explore trends, benchmarks, and perspectives shaping retail media and commerce.
The 2026 Commerce Outlook: How AI, DSP, and Commerce Platforms Drive Performance
Retailers are building full-funnel, AI-powered ecosystems designed to connect media, commerce, and measurement. The brands that win will not be the ones optimizing the fastest inside ad platforms. They will be the ones aligning media performance to business outcomes.
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Discovery Commerce in Retail Media: How Search & Discovery Are Changing in 2026
This shift known as discovery commerce is reshaping retail media in 2026. It changes how products gain visibility, how demand forms, and how performance should be measured. For retail media teams, understanding this shift is foundational to modern planning and execution.
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The New Performance Standard: Incrementality, iROAS & Precision Optimization in Retail Media
Incrementality is becoming the key performance standard in retail media. Traditional metrics only show correlation, but incrementality quantifies the sales that advertising actually causes. As budgets tighten, teams need proof of causal impact and a clear way to separate real lift from recycled demand. Incrementality and iROAS provide a clearer view of true contribution by helping teams separate real lift from shoppers who would have purchased anyway.
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11 minutes
Retail Media Fragmentation: The Cost of Data Silos in 2026
Retail media in 2026 is data-rich and operationally disconnected. The gaps between data silos are precisely where performance is lost. As retail media networks continue to multiply, advertising teams face a compounding challenge: more tools, more reporting dashboards, and more rules to navigate—across both retailer platforms and their own internal systems. Ad data, sales data, inventory signals, […]
10 minutes
From Prime Day Campaigns to Brand Loyalty: Building a Full-Funnel Amazon DSP Strategy
Learn how to build an always-on Amazon DSP strategy that activates high-value audiences before, during, and after Prime Day to drive long-term brand growth.
8 minutes
Q1 Household & Health Industry Trends & Takeaways: Efficiency, Pricing, and Retail Media Shifts
In 2026, Health & Household brands face a familiar set of challenges: enduring price sensitivity, mounting competition, and strong, abiding pressure to prove retail media profitability. While demand for Health & Household continues to grow—brand average daily sales increased 21.4% YoY—it’s not being captured equally. Brands that prioritize efficiency, precision, and full-funnel alignment are outperforming those that rely on blunt visibility tactics alone. And that divide is only widening. […]
15 minutes
AI in Action: Real-Time Retail Signals and Smarter Campaign Performance for Peak Shopping Moments
Peak shopping events don’t reward preparation alone. They reward the ability to act on what’s happening right now. The brands that win aren’t necessarily the ones with the biggest budgets. They’re the ones whose AI layer sees a Buy Box shift, an inventory drain, or a conversion window opening, and responds before the opportunity closes or the damage accumulates. Intelligence, automation, and governed action working as one system: that’s what separates peak performance from peak spend.
10 minutes
Q1 Home & Kitchen Industry Trends & Takeaways: Seasonality, Pricing, and Retail Media Shifts
The Home & Kitchen category has always been shaped by seasonal demand and shifting consumer needs. In Q1 2026, those patterns became more pronounced and more difficult to navigate.
11 minutes
Amazon DSP Plus: Advanced DSP Strategies using Amazon Performance+ and Brand+
Learn how to win with Amazon DSP Plus. Explore Performance+ & Brand+ tips, full-funnel strategies, and Pacvue’s real-world results to boost ROAS.
10 minutes
Q1 Beauty Industry Trends & Takeaways: Ecommerce, Competition, and Retail Media Shifts
As more brands enter the Beauty space and consumer demand evolves, success hinges on differentiation, strategic media investment, and full-funnel execution—capturing and nurturing demand from inspiration to conversion.
12 minutes
How TikTok Changes Retail Media Planning
To meet shoppers on this new path of discovery, brands need to move beyond traditional funnel thinking and rethink how they plan across social media, retail media, and ecommerce.
14 minutes
What Search, Content and Retail Media Signals Reveal About Discovery-Led Shopping
By the time a shopper searches for a product, much of the decision has already been shaped by content, often on platforms like TikTok or Reddit. The challenge for marketing teams is no longer just capturing intent but understanding how discovery influences behavior across the entire journey.
11 minutes
Q1 2026 Grocery Industry Trends & Takeaways: Ecommerce, Pricing, and Retail Media Shifts
In Q1 2026, Grocery & Gourmet brands continued to invest and capture steady demand. Conversion strengthened, costs remained relatively stable, and returns held steady. Beneath those gains, however, the operating environment became more complex. Performance was less consistent across the quarter and more sensitive to changes in competition, visibility, and timing. This reflects a broader change in shopper behavior. Demand for Grocery remains strong, […]
4 minutes
Shoptalk 2026: 5 Key Takeaways for Brands and Agencies
Across the visionary keynotes, actionable sessions, and intimate networking events at Shoptalk Spring 2026, a clear set of themes emerged. And if your brand operates or invests in retail media, you simply can’t afford to ignore them.
18 minutes
The Ultimate Guide to Leveraging Connected TV and DSP for Full-Funnel Retail Media Success
Video has become a primary engine of discovery in retail media. But without a way to connect exposure to downstream actions, it remains disconnected from revenue. This is where demand-side platforms (DSPs) play a critical role.
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