3 min read4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
5 min readLeverage Brand Term Targeting to Increase Visibility, Grow Market Share, and Capture New Customers
Learn how Brand Term Targeting can strengthen your brand's category dominance, reach new customer segments, and uncover insights to optimize campaigns seamlessly.
5 min readNavigating the Road to Revenue Recovery
Amazon’s influence on the retail media landscape is undeniable, boasting about 9.7 million sellers globally. This vast number underscores both the platform’s global reach and its intensely competitive environment. Among these sellers, over 150,000 rake in annual sales exceeding $100,000, affirming Amazon as the premier platform for accessing a significant pool of medium to large […]
2 min readUnleash Your Amazon Advertising Potential: Effortlessly Manage ASINs with Precision AI and Latitude
Maximize Amazon ad success with Pacvue's AI tools. Streamline campaigns with Precision AI, automating creation and optimization. Focus on profitable ASINs with Latitude to maximize ad spend and profitability.
6 min readPacvue 2023 In Review
It’s a bit surreal that 2023 is already behind us! At Pacvue, it was a fantastic year filled with celebrations of success alongside our clients, partners, and advocates. As an organization, we believe we’ve gained a deeper understanding of our customers’ needs and are committed to growing with their best interests at heart. Before we […]
4 min readReclaim What’s Yours, With Pacvue’s Revenue Recovery Management
Discover how Pacvue's Revenue Recovery Management can help vendors and sellers overcome profit leakage on Amazon, saving valuable time and maximizing profits.
2 min readPacvue Reveals Trio of New Solutions to Provide Full-Funnel Attribution, including NielsenIQ Integration
Pacvue announced today the launch of three new solutions for its Commerce platform: Periscope, Subscribe and Save, as well as NielsenIQ integration. All three will help brands maximize sales by uncovering new growth opportunities, streamlining data integration and reporting, and optimizing ROI.
2 min readPacvue Transforms Insights Delivery with New AI-Powered Solution, Pacvue XL Copilot
The Industry-first offering generates Excel-based data analysis and charts on demand to enhance the way brands manage and analyze commerce data
2 min readPacvue Expands Advertising Partnership with Instacart to Support New Shoppable Ad Formats
Platform now offers seamless connection to Instacart's Display & Video API, unlocking new opportunities to engage consumers with immersive content.
2 min readPacvue Unveils the Industry’s First Commerce Acceleration Platform
Pacvue, the commerce acceleration company, announces its rebrand and the delivery of a new integrated suite that combines marketplace operations, retail media activation, and measurement into a single platform.
< 1 min readMaximizing Commerce Potential: Pacvue’s Bold New Look
Maximize your commerce potential. We're thrilled to unveil our new company-wide rebrand.
2 min readNielsenIQ Connect Partner Program Expands with Addition of Pacvue
Pacvue joins ranks of innovative partners in largest open ecosystem of tech-driven solution providers
Awards & Recognitions
