Insights shaping the future of commerce
Explore trends, benchmarks, and perspectives shaping retail media and commerce.
The 2026 Commerce Outlook: How AI, DSP, and Commerce Platforms Drive Performance
Retailers are building full-funnel, AI-powered ecosystems designed to connect media, commerce, and measurement. The brands that win will not be the ones optimizing the fastest inside ad platforms. They will be the ones aligning media performance to business outcomes.
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Discovery Commerce in Retail Media: How Search & Discovery Are Changing in 2026
This shift known as discovery commerce is reshaping retail media in 2026. It changes how products gain visibility, how demand forms, and how performance should be measured. For retail media teams, understanding this shift is foundational to modern planning and execution.
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The New Performance Standard: Incrementality, iROAS & Precision Optimization in Retail Media
Incrementality is becoming the key performance standard in retail media. Traditional metrics only show correlation, but incrementality quantifies the sales that advertising actually causes. As budgets tighten, teams need proof of causal impact and a clear way to separate real lift from recycled demand. Incrementality and iROAS provide a clearer view of true contribution by helping teams separate real lift from shoppers who would have purchased anyway.
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2 minutes
Responsive eCommerce Creative: Looking at Amazon’s New Ad Format
Responsive eCommerce Creative (REC), an ad format that allows advertisers to generate an ad automatically and include up to 20 ASINs per creative
7 minutes
Retaking Your Brand: How to Use Amazon Paid Search to Capture Sales With a Messy Third Party Channel
If you are an established national brand that sells on Amazon, you have likely encountered challenges with Third Party (3P) sellers.
8 minutes
Three Reasons Winning Top of Search Doesn’t Matter
While reach is an important component to a brand’s overall strategy, in this article we will focus solely on sales efficiency.
5 minutes
TikTok 101 and Opportunities for Brands
TikTok provides brands with the opportunity to create viral moments in a way that no other platform has ever done before.
4 minutes
Top 5 Mistakes to Avoid with Walmart Advertising
These mistakes cost advertisers potential shoppers, higher CPC on their campaigns, lower visibility of their products, and an overall lower ROAS.
5 minutes
Walmart vs. Amazon: 5 Key Differences in Paid Search
You may be tempted to replicate your Amazon ad campaigns for the Walmart platform, but that would be your first mistake.
7 minutes
What Should You Do When Two of Your Brands Compete in the Same Space?
Manufacturers often face situations where they have two or more brands that compete in the same space or category
9 minutes
Where eCommerce Stands for the Remainder of 2020
Beyond the broad trends, we looked at several categories’ effects from COVID and their outlook for the remainder of the year.
7 minutes
Why Video Needs to Be Part of Your Amazon and Walmart Marketing Strategy
Video in digital marketing has exploded in both ubiquity and popularity among consumers around the world over the past few years.
6 minutes
Amazon Product Update – Three Beta Features to Watch
Three of the latest updates – the Amazon Marketing Cloud, Manage Your Experiments (MYE), and Product Bundles – are among Amazon's most requested features.
3 minutes
Amazon Update to Sponsored Brand Broad Match Keywords
The reach of broad match keywords in Sponsored Brand campaigns has been expanded through the inclusion of plurals and synonyms.
3 minutes
Business Insider: Pacvue to Discuss Top Opportunities and Challenges of Amazon Advertising
Melissa Burdick will be speaking at the 2019 ANA Media Conference Presented by Quantcast
Awards & Recognitions
