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Changes to Amazon Sponsored Brands Images Requirement
Guides
Strategy & Trends
Read time 4 min read
July 11, 2024

Changes to Amazon Sponsored Brands Images Requirement

If you haven’t heard the news, from August 31 2024, Amazon will no longer accept Sponsored Brand campaigns without custom creatives. This change means that any campaigns not utilizing custom creatives will no longer be eligible to serve Amazon Sponsored Brands ads. Whilst preparing for Prime Day, advertisers should take the opportunity to assess their […]

Sponsored TV - Pacvue
Guides
Strategy & Trends
Read time 4 min read
June 20, 2024

Amazon Sponsored TV Launches in the UK: Everything Brands Need to Know

Amazon has just launched Sponsored TV in the UK, Brazil, Mexico, and Canada. Sponsored TV represents a new avenue for advertisers to engage audiences throughout their shopping and entertainment journeys.  In this article, we will explain what Sponsored TV ads are, delve into the unique advantages that they offer, how to measure their impact, and how […]

Amazon Marketing Cloud for Retail Media Attribution in 2024
Guides
Strategy & Trends
Read time 5 min read
June 17, 2024

Using Amazon Marketing Cloud for Retail Media Attribution: The Ultimate Guide for 2024 

The customer shopping journey is more complex than ever, requiring eCommerce advertisers to serve and measure the impact of ads to their target audiences across more channels. Thankfully, Amazon Marketing Cloud helps brands get a clearer picture of the customer journey and provides meaningful insights into ad performance.   We’ll cover how brands can utilize AMC […]

Guides

Building a Holistic Advertising Strategy on Instacart

Throughout the rest of 2021, research suggests consumers will continue to shop online, with store pick-up outpacing home delivery. Retailers and manufacturers will also further invest in eCommerce, as high levels of service are a key differentiator. To capture the massive growth in online grocery marketplaces, having a holistic advertising strategy on Instacart should be […]

Guides
June 14, 2023

Guide: How to Prepare for Amazon Prime Day 2023

Amazon Prime Day, the sales event of the year, is an unmatched opportunity for enterprise brands and agencies to drive significant revenue.But how should brands prepare on Prime Day 2023 to ensure success? In our latest Amazon Prime Day guide, we detail how to best prepare for Prime Day, driving greater impact with seamless shopping […]

Guides
March 10, 2023

10+ Ways to Improve Your Ads with Automations

In this list, see how leading brands create customizable rules that automate campaign budgets based on stock levels, suppressed products, reviews, Buy Box ownership, and more. These automations are helping leading brands maximize revenue protection and margin expansion. It also saves teams from spending time and resources doing keyboard work.   View the top ads […]

Guides
February 21, 2023

Amazon Advertising in Europe: 2023 Guide

For Amazon sellers seeking to expand their brand or optimize advertising in Europe, this guide is for you.   With retail media sales in Europe growing by 20% since 2021, according to eMarketer, it’s no surprise that brands are looking to better reach the more than 500 million consumers across the continent. Amazon sellers are […]

Guides
November 29, 2022

Top 29 Marketplaces for CPG Expansion

For CPG brands, multi-marketplace advertising is one of the best ways to scale your revenue in 2022. Did you know 49% of consumers shop for consumer packaged goods online? Brands have a wealth of marketplaces they should consider to drive better online advertising results. Determining the best marketplace depends on several factors, including target demographics, […]

Guides
November 22, 2022

Top 3 Marketplaces for United Kingdom Expansion

For CPG brands, multi-marketplace advertising is one of the best ways to scale your revenue in 2022. Did you know 49% of consumers shop for consumer packaged goods online? Brands have a wealth of marketplaces they should consider to drive better online advertising results. Determining the best marketplace for your brand depends on several factors, […]

Guides
October 25, 2022

2022 Black Friday & Cyber Monday Ads Guide for Walmart and Amazon

To help your brand have the most successful Black Friday and Cyber Monday promotions, Pacvue has created an Amazon and Walmart advertising prep guide to help crush goals this season. In this guide, find the best ideas, insights, and strategies to help prepare for the busiest online shopping period of the year. Some key trends […]

Guides
October 3, 2022

Kroger Advertising 101 Guide: Everything You Need to Know

Advertisers can grow their brand equity with Kroger, the third largest retailer in grocery eCommerce sales nationally, just behind Walmart and Amazon. As America’s largest grocery retailer, Kroger serves 60 million households annually nationwide. The grocery giant was also an early investor in the digital space, providing a substantial competitive advantage over legacy grocers. Kroger […]

Guides
August 24, 2022

Beyond ROAS: The 5 Media Metrics You Need to Know

To run eCommerce ad campaigns to their fullest potential, you need to be able to measure them against your objectives. That means going beyond Return on Ad Spend (ROAS). Without a set of metrics that aligns with your campaign goals and business objectives, it’s easy to lose sight of the campaign purpose. In this eBook, […]

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