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Weekly Retail Roundup 7 June 2024
Retailer News
Weekly Recap
Read time 3 min read
June 7, 2024

June 7 Weekly Retail Roundup 

Are you finding it challenging to keep up with the constantly changing retail media landscape? No need to worry! Pacvue is here to help with our Weekly Retail Roundup, keeping you informed about the latest trends and developments.  In this week’s edition of our Weekly Retail Round-Up, we detail Tesco’s launch of a new marketplace with […]

Retailer News
Weekly Recap
Read time 2 min read
May 24, 2024

May 24 Retail Media Roundup

Keeping up with the ever-changing retail media landscape can be a challenge, right? Don’t worry! Pacvue has your back with our Weekly Retail Media Roundup, ensuring you stay informed on the latest trends and developments.  This week, Amazon launched a new ad tech tool to help publishers measure third-party data, while Target announced modest growth […]

Retailer News
Strategy & Trends
Read time 4 min read
May 20, 2024

How to Boost Your Amazon Prime Day Advertising Strategy Using DSP with Search Ads: The Ultimate Guide for 2024

Boost your Amazon Prime Day advertising strategy in 2024 by combining DSP with search ads. Discover how to attract new-to-brand customers, boost conversions and increase ROAS.

Retailer News
Weekly Recap
Read time 3 min read
May 17, 2024

May 17th Retail Media Roundup

From Amazon’s new interactive ad formats to Walmart's significant eCommerce growth and a guide to prepare you for Prime Day, catch up on the latest in this Weekly Retail Roundup.

Product Updates
Retailer News
Strategy & Trends
Read time 5 min read
May 17, 2024

Leverage Brand Term Targeting to Increase Visibility, Grow Market Share, and Capture New Customers

Learn how Brand Term Targeting can strengthen your brand's category dominance, reach new customer segments, and uncover insights to optimize campaigns seamlessly.

Retailer News
Weekly Recap
Read time 3 min read
May 10, 2024

May 10th Retail Media Roundup

Catch up on this week's retail media news featuring new collaborations, Gen AI's influence on STV, and trends shaping Prime Day 2024

Data & Insights
Retailer News
Strategy & Trends
Read time 7 min read
May 8, 2024

Trends in AI, Social Commerce, and Connected TV that will Shape Amazon Prime Day 2024

Explore Prime Day 2024's top trends, from AI-driven personalization to social commerce and connected TV. Learn how your brand can leverage these opportunities to engage with audiences effectively.

Retailer News
Strategy & Trends
Read time 3 min read
April 24, 2024

Kroger Marketplace: Innovations in Measurement and Digital Smart Screens 

Discover how Kroger is leveraging first-party data to track and measure incrementality, while also personalizing the in-store experiences through digital smart screens.

Retailer News
Strategy & Trends
Read time 5 min read
April 3, 2024

Reach New Audiences with Amazon Streaming TV and Sponsored TV 

Streaming TV and Sponsored TV campaigns enable advertisers to engage with audiences across their shopping and entertainment journeys, with many brands already achieving success through these channels. Leveraging the right technology to launch and manage video campaigns can significantly optimize reach, making it a game-changer for brands.  According to Insider Intelligence, over 115 million households […]

Retailer News
Read time 5 min read
March 22, 2024

Shoptalk 2024: Gen AI, Consumer Evolution, and the Future of Retail 

That’s a wrap on Shoptalk 2024! Retail thought leaders and experts attended an array of sessions, but a few themes remained consistent: the evolving role generative AI on retail, ever-changing consumer preferences, and the latest in cutting-edge marketing technologies primed to make it easier for brands to increase profitability and market share. Whether you attended […]

Retailer News
Read time 4 min read
March 14, 2024

Instacart Marketplace: Innovation in Personalization 

In today’s hyper-connected digital landscape, consumers are inundated with countless advertisements vying for their attention. Amidst this noise, the ability to deliver tailored, relevant content has emerged as a powerful tool for brands seeking to cut through the clutter and forge meaningful connections with their target audiences. From personalized product recommendations to customized messaging based […]

Retailer News
Read time 5 min read
January 16, 2024

CES 2024 Unlocked: Essential Takeaways & Highlights

CES 2024 is officially a wrap, and whether you were racing between meetings in Las Vegas or catching up from the comfort of your home, the Pacvue team was on the scene to cover the most important events. During the event, there was a notable emphasis on innovation centered around sustainability, reflecting the technology industry’s […]

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