11 minutes
How to Leverage AI in Your Retail Media Strategy: Rufus AI, Amazon AI-Powered Discovery, Ad Automation, and more
Amazon is changing the experience for online shoppers in a major way with the introduction of Rufus, Amazon AI-powered discovery, and other tech advancements. Prime Day 2025 will be a proving ground for some of these new shopping tools and for vendors testing their Amazon AI strategy. What are these tools and what do brands […]
Power By Pacvue: Commerce Rules
Your Prime Day strategy is only as effective as the connection between your retail media and commerce operations. So ask yourself—are yours truly in sync? The brands that consistently win on Prime Day are already making real-time optimizations, powered by unified data and automation through Pacvue’s platform. Watch as Michael Foulkes and Luke Balestri show […]
Prime Day Curveballs: How to Hit Performance Out of the Park in 2025 [Virtual Roundtable Recording]
Hit replay on “Prime Day Curveballs: How to Hit Performance Out of the Park in 2025,” a virtual roundtable discussion led by industry experts Melissa Burdick and Andrew Lipsman. As Prime Day extends to a four-day event in 2025, brands face new opportunities and challenges to optimize their commerce strategies amid an evolving economic landscape. […]
Awards & Recognitions
