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Should CPGs be worried about Amazon Private Label?
CPG brands have the upper hand in brand equity - but they are behind in designing for online

Oh, “CRaP” and Ways to Deal with It
CRaP is Amazon's affectionate term for "Can't Realize A Profit"

Pacvue Holiday Q4 Planning Guide
Download the Pacvue Holiday Q4 Planning Guide now to help your brands achieve maximum success during the holidays and beyond.

Amazon Update to Sponsored Brand Broad Match Keywords
The reach of broad match keywords in Sponsored Brand campaigns has been expanded through the inclusion of plurals and synonyms.

Sponsored Display: Amazon’s Newest Ad Unit
Sponsored Display responds to a broad range of shopping signals in order to strategically display your ads across numerous online channels.

How to Prepare Your Advertising for Prime Day 2020
Strategies you can use for this year's Prime Day

What Prime Day can Teach Advertisers about Preparing for Q4
Having once again set a new high bar for Amazon sales – what can advertisers learn from the event to help them win on Black Friday?

Benchmarking Ad Performance on Walmart versus Amazon
In this article, we’ll go over both aspects in detail and recommend a few ways you can benchmark your performance on Walmart compared to Amazon.

How to Set Up Effective Back to School Campaigns
This year’s Back to School season is going to be unique.




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