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Learn new strategies and discover fresh ideas to empower your team.

Strategy & Trends
Read time 2 min read
August 1, 2024

How Advertisers Can Have a #HotAISummer 

Discover how GenAI is transforming the advertising industry, why you should use GenAI in daily workflows, and the top use cases.

Strategy & Trends
Weekly Recap
Read time 2 min read
July 26, 2024

July 26 Weekly Retail Roundup

Amazon Ads announces new Gen AI tools, Instacart partners with YouTube Ads, and Pacvue unveiled Copilot, your new AI commerce companion.

Data & Insights
Strategy & Trends
Read time 4 min read
July 25, 2024

Five Key Takeaways for Advertisers from Prime Day 2024

Five key takeaways from Prime Day for brands and agencies with data, insights and tips to maximize your post-Prime Day performance.

Cookies are back- What it means for Retail Media
Retailer News
Strategy & Trends
Read time 4 min read
July 25, 2024

Cookies on Google are here to stay. How Google’s Privacy Policy change will impact Retail Media.

Third-party cookies aren’t going anywhere. Or at least anytime soon, as Google reverted its decision to deprecate third-party cookies. In April, Google shared that it would push out the deprecation of cookies on Chrome until 2025, but in a statement on Tuesday, it confirmed that it would be backtracking (excuse the pun) on its decision. […]

Strategy & Trends
Weekly Recap
Read time 3 min read
July 19, 2024

July 19 Weekly Retail Roundup

Amazon Ads announces new Gen AI tools, Instacart partners with YouTube Ads, and Pacvue unveiled Copilot, your new AI commerce companion.

Strategy & Trends
Weekly Recap
Read time 2 min read
July 12, 2024

July 12 Weekly Retail Roundup

Amazon Ads announces new Gen AI tools, Instacart partners with YouTube Ads, and Pacvue unveiled Copilot, your new AI commerce companion.

Changes to Amazon Sponsored Brands Images Requirement
Guides
Strategy & Trends
Read time 4 min read
July 11, 2024

Changes to Amazon Sponsored Brands Images Requirement

If you haven’t heard the news, from August 31 2024, Amazon will no longer accept Sponsored Brand campaigns without custom creatives. This change means that any campaigns not utilizing custom creatives will no longer be eligible to serve Amazon Sponsored Brands ads. Whilst preparing for Prime Day, advertisers should take the opportunity to assess their […]

Strategy & Trends
Weekly Recap
Read time 2 min read
July 5, 2024

July 5 Weekly Retail Roundup

Amazon Ads announces new Gen AI tools, Instacart partners with YouTube Ads, and Pacvue unveiled Copilot, your new AI commerce companion.

Strategy & Trends
Weekly Recap
Read time 2 min read
June 28, 2024

June 28 Weekly Retail Roundup

Amazon Ads announces new Gen AI tools, Instacart partners with YouTube Ads, and Pacvue unveiled Copilot, your new AI commerce companion.

Strategy & Trends
Weekly Recap
Read time 2 min read
June 21, 2024

June 21 Weekly Retail Roundup

Amazon Ads announces new Gen AI tools, Instacart partners with YouTube Ads, and Pacvue unveiled Copilot, your new AI commerce companion.

Sponsored TV - Pacvue
Guides
Strategy & Trends
Read time 4 min read
June 20, 2024

Amazon Sponsored TV Launches in the UK: Everything Brands Need to Know

Amazon has just launched Sponsored TV in the UK, Brazil, Mexico, and Canada. Sponsored TV represents a new avenue for advertisers to engage audiences throughout their shopping and entertainment journeys.  In this article, we will explain what Sponsored TV ads are, delve into the unique advantages that they offer, how to measure their impact, and how […]

Amazon Marketing Cloud for Retail Media Attribution in 2024
Guides
Strategy & Trends
Read time 5 min read
June 17, 2024

Using Amazon Marketing Cloud for Retail Media Attribution: The Ultimate Guide for 2024 

The customer shopping journey is more complex than ever, requiring eCommerce advertisers to serve and measure the impact of ads to their target audiences across more channels. Thankfully, Amazon Marketing Cloud helps brands get a clearer picture of the customer journey and provides meaningful insights into ad performance.   We’ll cover how brands can utilize AMC […]

Awards & Recognitions