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Strategy & Trends
6 min read
June 15, 2023

Six-Step Playbook: How to Prepare for Prime Day 2023

How to set your brand up for a successful Prime Day 2023.

Strategy & Trends
3 min read
June 13, 2023

Maximize Retail Success: Comparing Walmart Fulfillment Services vs. Amazon FBA

How do Amazon and Walmart stack up? What are their unique advantages? And which one should you choose for your business?

Strategy & Trends
5 min read
June 8, 2023

Tips for Actionable AI: Harnessing the Power of AI for Enterprise ECommerce Growth

In this blog, we’ll discuss the impact of AI in eCommerce efforts to propel valuable strategies, practitioner-level tools, and optimizations,

Product Updates
Retailer News
2 min read
June 6, 2023

Pacvue Expands Advertising Partnership with Instacart to Support New Shoppable Ad Formats

Platform now offers seamless connection to Instacart's Display & Video API, unlocking new opportunities to engage consumers with immersive content.

Data & Insights
Strategy & Trends
4 min read
June 1, 2023

Amazon DSP vs. Sponsored Display in 2023

Uncover the differences between Amazon DSP and Sponsored Display in 2023, including unique advantages, specific audience targeting flexibility, and cost structures of each. And see how Pacvue can maximize your impact and optimize your return on ad spend.

Data & Insights
Strategy & Trends
2 min read
May 23, 2023

Harnessing Incrementality in Enterprise eCommerce and Retail

Blake Kidd, Group Media Director at Rise Interactive, shares how brand can deploy cutting-edge strategies for measuring incremental sales and eCommerce advertising success.

Data & Insights
Strategy & Trends
3 min read
May 23, 2023

Accelerate on Amazon Despite Austerity in Europe

Why brands with full-funnel, cross-retailer strategies and cross-platform promotion will win in European Retail Media and eCommerce

Data & Insights
Strategy & Trends
4 min read
May 18, 2023

The Future of AI in Ecommerce: Tools, Strategies, and Challenges for Brands and Agencies

This blog discusses the increasing role of AI in eCommerce and dives into the tools, strategies, and challenges brands should consider to further grow market share.

Data & Insights
Retailer News
2 min read
May 16, 2023

Boosting Profitability with Effective Amazon Strategy

Explore expert insights from Caterina Dragà, Amazon Marketing Specialist at FordeBaker, as she shares effective strategies to boost profitability and improve organic rank for eCommerce brands in an increasingly competitive landscape.

Data & Insights
Strategy & Trends
3 min read
May 12, 2023

Elevate Your European Amazon Game: Pacvue Commerce & Ads for Increased Profits

Selling on Amazon Europe presents opportunities and challenges, but Pacvue Commerce & Ads offers a comprehensive solution to optimize brands' online presence, overcome obstacles, and achieve profitability and revenue growth in the European market.

Data & Insights
Strategy & Trends
4 min read
May 10, 2023

The Evolution of Search: AI’s Impact on eCommerce

The evolution of search technology is shaping the future of eCommerce brands. In this article, we delve into the history of search and provide strategies on how to prepare your eCommerce brand for the future.

Data & Insights
Strategy & Trends
4 min read
May 4, 2023

Decoding the Disrupted Consumer with Lauren Fernandes

Lauren Fernandes, NIQ's Global Director of Thought Leadership, sheds light on the era of the disrupted consumer, sharing insights observed in 2023, including the effects of inflation, cost of living, and recessionary mindset on consumer spending.

Awards & Recognitions