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How to Discover, Create and Target Amazon Marketing Cloud Audiences with Pacvue
Discover how to boost your ad campaign performance with Pacvue’s automated insights from Amazon Marketing Cloud audiences.
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Top Strategies to Win Amazon Prime Day 2024
Amazon Prime Day 2024 is quickly approaching. Although the dates have yet to be confirmed, Prime Day will likely fall in the middle of July. Last year, the 48-hour Prime Day window marked the largest event to date, with U.S. sales hitting a staggering $12.7 billion, a notable 6.1% increase from the previous year. […]
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Reach New Audiences with Amazon Streaming TV and Sponsored TV
Streaming TV and Sponsored TV campaigns enable advertisers to engage with audiences across their shopping and entertainment journeys, with many brands already achieving success through these channels. Leveraging the right technology to launch and manage video campaigns can significantly optimize reach, making it a game-changer for brands. According to Insider Intelligence, over 115 million households […]
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3 min readQ1 2023 Commerce Review: Key Takeaways and Trends
Key updates, product releases, and positive changes from Pacvue and the industry in Q1 2023.
2 min readPacvue Unveils the Industry’s First Commerce Acceleration Platform
Pacvue, the commerce acceleration company, announces its rebrand and the delivery of a new integrated suite that combines marketplace operations, retail media activation, and measurement into a single platform.
< 1 min readMaximizing Commerce Potential: Pacvue’s Bold New Look
Maximize your commerce potential. We're thrilled to unveil our new company-wide rebrand.
3 min readWhat You Need to Know About Amazon’s New Streamlined FBA Capacity Management System
Amazon's new FBA Capacity Management System streamlines giving sellers greater capacity limits, more control, and visibility over their inventory and supply chain.
3 min readUncovering the Power of Rakuten: Your Key to Japan’s Booming Ecommerce Market
This post covers how to expand your eCommerce brand into Japan's booming market on the Rakuten marketplace.
3 min readThe Rising Popularity of Amazon Marketing Cloud and How Pacvue Makes It More Actionable
This post details why AMC has grown so popular, new features brands can consider, and how Pacvue’s AMC dashboard is giving advertisers competitive advantages in their categories.
2 min readBloomberg Technology: What Does Amazon’s Q4 Earnings Mean for Advertising?
Pacvue's Co-Founder and President Melissa Burdick shared her insights on Amazon's Q4 earnings and advertising growth on Bloomberg Technology.
2 min readBridging the Gap: Connecting Retail and Commerce Data
Key strategies to align teams across enterprise data to drive short-term revenue growth and long-term brand growth.
4 min readMaximize Walmart Advertising Potential with Variant Bidding
Walmart advertisers can now use Walmart Variant Bidding to promote various product variants, which enhances product listings for both shoppers and advertisers.
11 min readThe Ultimate Amazon FBA Inventory Management Planning Guide
How to use Amazon’s Inventory Performance Index (IPI) score to create an FBA inventory planning strategy.
3 min readGlobal Benefits of Amazon Marketing Stream for European Sellers
This blog highlights newly available features and benefits that global Amazon sellers can leverage with access to granular data, reporting insights, and recommendations via AMS.
3 min read4 Ecommerce Trends to Watch in 2023
In this blog, we cover four notable trends in eCommerce and the strategies you can use to stay ahead of competitors.
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