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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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4 min readHow to Get Started with Instacart Featured Products
Instacart Advertising 101: how to get started with Instacart featured products, how Instacart keyword bidding works, best practices, and more.
6 min readWhere eCommerce Stands for the Remainder of 2020
Beyond the broad trends, we looked at several categories’ effects from COVID and their outlook for the remainder of the year.
4 min readHow to Get Started With Walmart Advertising
Here is a checklist of things to consider as you launch advertising campaigns on Walmart.com.
3 min readFour Key Differences Between Amazon and Walmart
From bidding to metrics, we lay out the key differences between Amazon and Walmart in this post.
5 min readHow Brands can (and should) use Amazon Posts in 2020
Amazon Posts allows brands to use curated photos and visual content to engage shoppers and promote products.
5 min readHow to Grow Your Walmart.com Sales With 2-Day Delivery
We’re here to explain what exactly Walmart’s fast delivery program entails, benefits, and how to get started.
4 min readNew Exclusive Search Placements for Amazon Private Label Products
As they become more disruptive in their promotion of Private Label products, having a robust paid search strategy will be more critical than ever.
2 min readNumber one tool for Amazon Advertising according to David Zimmerman, PPC expert
According to David Zimmerman, PPC expert, Pacvue is the number one tool for Amazon Advertising.
5 min readWhy Video Needs to Be Part of Your Amazon and Walmart Marketing Strategy
Video in digital marketing has exploded in both ubiquity and popularity among consumers around the world over the past few years.
4 min readWalmart vs. Amazon: 5 Key Differences in Paid Search
You may be tempted to replicate your Amazon ad campaigns for the Walmart platform, but that would be your first mistake.
5 min readQ&A: eCommerce Tips for the Beauty Industry
Rina Yashayeva, VP of Marketplace Strategy at Stella Rising, talks about how the beauty industry has changed, and what brands can do about it.
5 min readEarly Trends and Insights: Walmart.com Advertising
Here are some early benchmarks, trends and insights from the first few months of Pacvue’s partnership with Walmart.
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