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Announcing Pacvue’s Incrementality Console: The Next-Gen Incrementality Solution for Retail Media
See what Pacvue's new Incrementality Console can help you unlock!
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What is Incrementality and Why is it so Complex?
Find out why measuring retail media incrementality is crucial in today’s omnichannel shopping world.
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Q2 2024 Benchmark Report
Explore quarterly performance data from Amazon Ads, Walmart Connect, and Instacart Ads, alongside insights into major product categories.
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4 min readUnderstanding the Challenges of Amazon Marketing Optimization
Amazon requires an increasingly high level of active, real-time campaign management, putting a lot of pressure on brands and marketers to rise above the din.
6 min readWalmart’s Sponsored Products and How Brands Can Use Them
Walmart Sponsored Products are pay-per-click ads that appear in different locations on Walmart.com. Learn how they work, and how to leverage Sponsored Products to boost sales.
4 min readAmazon Product Update – Three Beta Features to Watch
Three of the latest updates – the Amazon Marketing Cloud, Manage Your Experiments (MYE), and Product Bundles – are among Amazon's most requested features.
< 1 min readMarketWatch: Amazon puts a dent in Google’s ad dominance
Advertisers are starting to shift spending on search ads from Alphabet Inc.'s Google toward Amazon.com Inc.
2 min readPacvue Shortlisted for THREE Awards Including Startup of the Year!
We are very excited to announce that Pacvue has been chosen as a finalist for THREE coveted industry awards!
3 min readShould CPGs be worried about Amazon Private Label?
CPG brands have the upper hand in brand equity - but they are behind in designing for online
5 min readOh, “CRaP” and Ways to Deal with It
CRaP is Amazon's affectionate term for "Can't Realize A Profit"
< 1 min readPacvue Holiday Q4 Planning Guide
Download the Pacvue Holiday Q4 Planning Guide now to help your brands achieve maximum success during the holidays and beyond.
2 min readAmazon Update to Sponsored Brand Broad Match Keywords
The reach of broad match keywords in Sponsored Brand campaigns has been expanded through the inclusion of plurals and synonyms.
5 min readSponsored Display: Amazon’s Newest Ad Unit
Sponsored Display responds to a broad range of shopping signals in order to strategically display your ads across numerous online channels.
4 min readHow to Prepare Your Advertising for Prime Day 2020
Strategies you can use for this year's Prime Day
6 min readWhat Prime Day can Teach Advertisers about Preparing for Q4
Having once again set a new high bar for Amazon sales – what can advertisers learn from the event to help them win on Black Friday?
Awards & Recognitions
