Empowering commerce with actionable insights for success
Learn new strategies and discover fresh ideas to empower your team.

Inside Retail Media: 1-on-1 with Cara Pratt, SVP at Kroger
In this exclusive one‑on‑one conversation, Pacvue’s Melissa Burdick sits down with Cara Pratt, SVP of Kroger Precision Marketing at 84.51°, as part of Pacvue’s 2025 Inside Retail Media interview series to explore what advertisers need to know for the year ahead.

Pacvue Unlocks New Benefits for Advertisers on Chewy Ads Platform
Discover the robust tools and features that advertisers can now leverage on Chewy in this practical, to-the-point blog post.

Mastering Europe’s Consumer Electronics Market: Pacvue’s Ultimate Success Guide
The European consumer electronics market is rapidly evolving, offering significant opportunities for brands aiming to expand their reach. With a strong emphasis on sustainability, innovation, and digital transformation, success in this space demands a deep understanding of regional trends across the European marketplaces and a well-executed strategy. The market is anticipated to reach $196 billion […]

How to Get More Retail Media ROI with the Right Partners
Discover the 4 key strategies for driving sustainable retail media ROI in this actionable, expert-led blog post.

February 7 Weekly Retail Roundup
Catch up on this week’s news, including: Havas acquiring Channel Baker, Grocery omnichannel reaching 90% penetration, and a new cross-retailer share of voice tool.

Best Practice Guide: How to Make Your eCommerce Data Work for You in 2025
Learn how ecommerce data and AI-driven insights can boost ad performance, cut waste, and maximize ROI in 2025.

January 31 Weekly Retail Roundup
Catch up on this week’s news, including: New AI solutions from Amazon and OpenAI, Microsoft shares its commitment to Commerce media, and Instacart tackling the Superbowl

The Exit – Episode 5: Kiri Masters
In this episode of The Exit, I got the chance to sit down with Lynn Graham, the founder and former CEO of Beekeeper Marketing.

Pacvue Rolls Out Amazon DSP Management and Optimization Tools to LATAM, EMEA and APAC
Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced expanded access to its full range of Amazon DSP capabilities beyond North America, bringing Pacvue’s intelligent automation, reporting and optimization solutions to 16 countries across LATAM, EMEA and APAC. Through Pacvue, brands in these regions now have self-serve access […]

January 24 Weekly Retail Roundup
Catch up on this week’s news, including: Target outperforming this holiday season, Germany eCommerce on the rise, and Amazon DSP aims for top overall programmatic. Retail Media News

January 17 Weekly Retail Roundup
Catch up on this week’s news, including Huge growth projected for retail media, Temu potentially launching on-site advertising, and IAB expanding their gold standard

The Exit – Episode 4: Juan Mejia
In this episode of The Exit, I got the chance to sit down with Lynn Graham, the founder and former CEO of Beekeeper Marketing.




Awards & Recognitions








