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Weekly Retail Roundup
Weekly Recap
Read time 2 min read
October 18, 2024

October 18 Weekly Retail Roundup

Discover the latest Amazon Ads solutions unveiled at unBoxed 2024, PayPal’s ad network launch and Tesco’s retail media enhancements in our weekly roundup.

Strategy & Trends
Read time 4 min read
October 16, 2024

Forget Cookies: Why Commerce Media is the Next Revolution in Advertising

It’s official: Google has decided to cancel the so-called “cookiepocalypse.” In July, the search giant announced that, rather than making a decision that would impact the entire ad ecosystem overnight, cookies would actually be here to stay. Instead, Google is opting for an approach that focuses on user choice. This is good news for advertisers, […]

Strategy & Trends
Read time 3 min read
October 11, 2024

Prime Big Deal Days 2024 Key Takeaways

Gain insights into the latest trends from Amazon Prime Big Deals Day 2024. Discover how advertisers are adapting strategies to drive performance and results.

Strategy & Trends
Read time 3 min read
October 7, 2024

5 Retail Media Predictions for Amazon’s October Prime Big Deals Day

Prime Big Deal Days is almost here, Melissa Burdick sat down with industry experts to discuss how brands are adapting and innovating this year.

Strategy & Trends
Weekly Recap
Read time 2 min read
October 4, 2024

October 4 Weekly Retail Roundup

Home Depot launches a self-service ads platform, new ad types coming to Prime Video, and Walmart Luminate Insights launches on Walmart Connect.

Strategy & Trends
Read time 4 min read
October 3, 2024

The Exit #1: How Adam Ortega Grew the Ortega Group from Startup to Acquisition

In Pacvue’s new interview series, The Exit, Pacvue President Melissa Burdick talks with founders, executives, and agency leaders about their journey to partnering or merging with another company to take their business to the next level. Viewers will learn valuable tips on building and scaling companies directly from today’s top voices in retail media.  In this […]

Guides
Strategy & Trends
Read time 9 min read
October 3, 2024

Walmart Connect Ads Guide: Why Your Brands Should Be Investing in Walmart Retail Media [2024]

While Amazon may currently dominate the retail media space, U.S. brands should recognize the potential of Walmart’s retail media. Through its Walmart Connect ads business, Walmart benefits from less competition and offers more sales channels and rich customer data, enabling potentially more effective campaigns. For brands, this can result in a greater return on advertising […]

Ultimate Guide to Retail Media Share of Voice
Guides
Strategy & Trends
Read time 10 min read
September 24, 2024

Share of Voice in Retail Media: Your Ultimate Guide [2024]

Metrics like Return on Ad Spend (ROAS) are a classic way to measure the effectiveness of advertising campaigns but knowing how efficiently you’re spending your ad budget doesn’t tell you anything about how you’re performing against the competition. To fully optimize your retail media strategy, you need a keen eye on your competitors. This is where […]

Strategy & Trends
Weekly Recap
Read time 4 min read
September 20, 2024

September 20 Weekly Retail Roundup

Prime Big Deal Days Dates Announced While it may feel like it was just Prime Day, Amazon announced on Tuesday that Prime Big Deal Days is back October 8-9 to kick off the holiday season officially.   Now that the dates are locked in, is your brand ready to make the most of Prime Big Deal […]

3 Ways to fix Retail Media's Measurement Problem
Strategy & Trends
Read time 2 min read
September 19, 2024

3 Ways to Fix Retail Media’s Standardization Problem

Most people in the retail industry have heard the latest catchphrase about data by now: data is the new oil. Sometimes, it’s the new gold or just gold in general, and there’s certainly no question that every organization has to be data-driven. It’s easy to be driven by data, but sometimes it’s hard to see […]

iROAS Announcement
Strategy & Trends
Read time < 1 min read
September 17, 2024

Announcing Pacvue’s Incrementality Console: The Next-Gen Incrementality Solution for Retail Media

See what Pacvue's new Incrementality Console can help you unlock!

Strategy & Trends
Weekly Recap
Read time 2 min read
September 13, 2024

September 13 Weekly Retail Roundup  

Ocado Retail launches Ocado Ads, Sponsored Ads starting to show in Amazon’s AI shopping assistant Rufus, and Rahul Choraria appointed CEO of Pacvue.

Awards & Recognitions