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Retailer News
Weekly Recap
Read time 2 min read
May 24, 2024

May 24 Retail Media Roundup

Keeping up with the ever-changing retail media landscape can be a challenge, right? Don’t worry! Pacvue has your back with our Weekly Retail Media Roundup, ensuring you stay informed on the latest trends and developments.  This week, Amazon launched a new ad tech tool to help publishers measure third-party data, while Target announced modest growth […]

Data & Insights
Strategy & Trends
Read time 7 min read
May 24, 2024

The Importance of Retail Media Networks in a Cookie-Less Future

Worried about a world without 3rd party cookies? Discover why advertisers are shifting ad budgets to retail media networks and connected TV.

Retailer News
Strategy & Trends
Read time 4 min read
May 20, 2024

How to Boost Your Amazon Prime Day Advertising Strategy Using DSP with Search Ads: The Ultimate Guide for 2024

Boost your Amazon Prime Day advertising strategy in 2024 by combining DSP with search ads. Discover how to attract new-to-brand customers, boost conversions and increase ROAS.

Retailer News
Weekly Recap
Read time 3 min read
May 17, 2024

May 17th Retail Media Roundup

From Amazon’s new interactive ad formats to Walmart's significant eCommerce growth and a guide to prepare you for Prime Day, catch up on the latest in this Weekly Retail Roundup.

Product Updates
Retailer News
Strategy & Trends
Read time 5 min read
May 17, 2024

Leverage Brand Term Targeting to Increase Visibility, Grow Market Share, and Capture New Customers

Learn how Brand Term Targeting can strengthen your brand's category dominance, reach new customer segments, and uncover insights to optimize campaigns seamlessly.

Retailer News
Weekly Recap
Read time 3 min read
May 10, 2024

May 10th Retail Media Roundup

Catch up on this week's retail media news featuring new collaborations, Gen AI's influence on STV, and trends shaping Prime Day 2024

Data & Insights
Retailer News
Strategy & Trends
Read time 7 min read
May 8, 2024

Trends in AI, Social Commerce, and Connected TV that will Shape Amazon Prime Day 2024

Explore Prime Day 2024's top trends, from AI-driven personalization to social commerce and connected TV. Learn how your brand can leverage these opportunities to engage with audiences effectively.

How to Discover, Create and Target AMC audience with Pacvue
Strategy & Trends
Read time 5 min read
May 7, 2024

How to Discover, Create and Target Amazon Marketing Cloud Audiences with Pacvue 

Discover how to boost your ad campaign performance with Pacvue’s automated insights from Amazon Marketing Cloud audiences.

Retailer News
Strategy & Trends
Read time 3 min read
April 24, 2024

Kroger Marketplace: Innovations in Measurement and Digital Smart Screens 

Discover how Kroger is leveraging first-party data to track and measure incrementality, while also personalizing the in-store experiences through digital smart screens.

Data & Insights
Strategy & Trends
Read time 6 min read
April 18, 2024

Top Strategies to Win Amazon Prime Day 2024 

Amazon Prime Day 2024 is quickly approaching. Although the dates have yet to be confirmed, Prime Day will likely fall in the middle of July.   Last year, the 48-hour Prime Day window marked the largest event to date, with U.S. sales hitting a staggering $12.7 billion, a notable 6.1% increase from the previous year. […]

Retailer News
Strategy & Trends
Read time 5 min read
April 3, 2024

Reach New Audiences with Amazon Streaming TV and Sponsored TV 

Streaming TV and Sponsored TV campaigns enable advertisers to engage with audiences across their shopping and entertainment journeys, with many brands already achieving success through these channels. Leveraging the right technology to launch and manage video campaigns can significantly optimize reach, making it a game-changer for brands.  According to Insider Intelligence, over 115 million households […]

Data & Insights
Product Updates
Strategy & Trends
Read time 5 min read
March 29, 2024

Navigating the Road to Revenue Recovery 

Amazon’s influence on the retail media landscape is undeniable, boasting about 9.7 million sellers globally. This vast number underscores both the platform’s global reach and its intensely competitive environment. Among these sellers, over 150,000 rake in annual sales exceeding $100,000, affirming Amazon as the premier platform for accessing a significant pool of medium to large […]

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