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Prime Big Deal Days 2024 Key Takeaways
Gain insights into the latest trends from Amazon Prime Big Deals Day 2024. Discover how advertisers are adapting strategies to drive performance and results.
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Forget Cookies: Why Commerce Media is the Next Revolution in Advertising
It’s official: Google has decided to cancel the so-called “cookiepocalypse.” In July, the search giant announced that, rather than making a decision that would impact the entire ad ecosystem overnight, cookies would actually be here to stay. Instead, Google is opting for an approach that focuses on user choice. This is good news for advertisers, […]
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3 Ways to Fix Retail Media’s Standardization Problem
Most people in the retail industry have heard the latest catchphrase about data by now: data is the new oil. Sometimes, it’s the new gold or just gold in general, and there’s certainly no question that every organization has to be data-driven. It’s easy to be driven by data, but sometimes it’s hard to see […]
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< 1 min readAnnouncing Pacvue’s Incrementality Console: The Next-Gen Incrementality Solution for Retail Media
See what Pacvue's new Incrementality Console can help you unlock!
2 min readSeptember 13 Weekly Retail Roundup
Ocado Retail launches Ocado Ads, Sponsored Ads starting to show in Amazon’s AI shopping assistant Rufus, and Rahul Choraria appointed CEO of Pacvue.
4 min readWhat is Incrementality and Why is it so Complex?
Find out why measuring retail media incrementality is crucial in today’s omnichannel shopping world.
2 min readPacvue Appoints New Chief Executive Officer and Strengthens Board of Directors
Rahul Choraria appointed CEO of Pacvue, Sandeep Kella appointed to Executive Chairman.
3 min readSeptember 6 Weekly Retail Roundup
Roku and Currys partner to deliver new Connected TV offering, Walmart outpaces Amazon on advertising revenue growth in Q2, and Pacvue attended Amazon Ads first event in India.
3 min readAugust 23 Weekly Retail Roundup
Pacvue wins 2024 MarTech Breakthrough Award, Prime Big Deal Days will be back in October, and Target’s eCommerce sales are up 8.7%.
6 min readAmazon Rufus AI: What the New Amazon AI Shopping Assistant Means for Your Brand
In February 2024, Amazon launched Rufus, a generative AI-powered conversational shopping assistant integrated within the Amazon Shopping app. Amazon’s aim with Rufus AI is to help shoppers make better purchase decisions by answering a wide range of shopping-related questions, providing product comparisons, and making recommendations. The launch represents a powerful new avenue for shoppers to […]
3 min readAugust 16 Weekly Retail Roundup
Instacart launches Display Ads in Canada, Pacvue and GroupM team up to deliver a Global Commerce Solution, and Walmart Connect reports 30% growth in Q2.
6 min readThe Opportunities In Store for Non-Endemic Brands Using Amazon DSP Advertising
Retail media networks are a hotbed of advertising activity for CPG brands, but what’s the appeal for brands whose products or services aren’t for sale on retailers’ dotcoms? Leading retailers like Amazon and Walmart are offering advertising services to non-endemic brands who can tap into the rich, unique, first-party datasets and vast retail media network […]
3 min readAugust 9 Weekly Retail Roundup
During the second week of August, Amazon announced a new integration with TikTok and Pinterest, eMarketer released a new trend report for H2, and more.
4 min readLeveraging Micro-Seasons for Better Ad Performance
Learn how GenAI can help you build out a micro-season ad strategy, bringing relevant creatives for every seasonal opportunity.
3 min readThe Walmart Retail Media Ecosystem: An Advertising Bargain
Unlock new advertising opportunities with Walmart Connect's newly launched ad types, offering advertisers new placements at efficient prices.
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