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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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4 minutesTakeaways from Amazon’s Prime Early Access Sale 2022
This post covers quick takeaways from Amazon's inaugural two-day Prime Early Access Sale event.
2 minutesPacvue Partners with DoorDash to Offer Advertisers More Opportunities to Reach Customers
Brands can now access and manage DoorDash ads via Pacvue as they market their products to DoorDash customers.
4 minutes2022 Amazon PPC Ads Guide: Organizing Campaigns for Strategic Success
This blog post provides a 9-point retail media readiness checklist for your Amazon PPC strategy and advises how to organize your advertising campaigns to increase sales.
6 minutesInstacart Advertising Strategy: A Complete Guide for CPG Brands
This post covers what makes Instacart special, how you can advertise your brand's products on the platform, and performance tracking to expedite your growth.
6 minutesUsing Pacvue to Plan for Q4 2022 + Tips & Tricks
This article highlights best practices and tips for gearing up your brand for Q4 2022 events.
10 minutesHow CPG Marketing Professionals Increase Profit Trends
A day in the life of an eCommerce Sales Lead managing a major CPG brand.
2 minutesCapture Missed Opportunities with Sonar Cross Retailer Keyword Sharing
NEW: Track cross retailer keywords from multiple platforms and make changes in one place. Learn about the exclusive Sonar feature from Pacvue.
2 minutesIntroducing the Most Innovative Ecommerce Forecasting Model
Read this post to learn about Pacvue's newly released forecasting model that helps brands forecast consumption with precision.
5 minutesEmployee Spotlight: Nate Shurilla, Head of APAC
In this series, we will be spotlighting one of our newest employees, Head of APAC, Nate Shurilla, who leads sales and strategy for Pacvue in the Asian-Pacific.
4 minutes6 Ways to Drive Profitability and Incrementality with Pacvue Commerce + Pacvue Advertising Integration
This post highlights six use cases for how the Pacvue Commerce and Advertising integration can help your business drive incrementality and profitability.
5 minutesHow to Increase Visibility and Sales with Amazon Advertising Campaigns
This article covers 3 Amazon ad types, why the Amazon advertising platform has never been easier, and how brands can utilize Amazon automation to optimize their strategy.
4 minutesGet to Know Lowe’s One Roof Media Network
This guest post from Criteo is all about Lowe's One Roof Media Network and the omnichannel advertising services you'll find in the network's portfolio.
Awards & Recognitions
