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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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3 min readUsing Amazon Marketing Cloud for Multi-touch Attribution
This post outlines how to more accurately measure holistic ad performance using Amazon Marketing Cloud.
2 min readCreate Data-Driven Walmart Marketing Campaigns with New Category Intelligence in Pacvue Product Center
The intro of Walmart Category Intelligence and the Pacvue Product Center allows advertisers to focus on creating data-driven strategies without spending days harvesting keywords.
5 min readHow CPG Brands Grow Omnichannel Market Share and Maintain Profits
A day in the life of an agency managing a major CPG customer.
3 min readWhat Price Localization Is and Why You Should Be Using It
This guest post highlights how price localization works and some tips you can use for your business as part of your localization strategy in any market around the globe.
3 min readKroger and Pacvue Expand with On-site Advertising
This blog gives an overview of Kroger, its advertising opportunities for brands, and the collaboration with Pacvue as an API Partner.
2 min readPacvue Named 2022 Sammys Award Winner for Organization of the Year
Award win highlights Pacvue's industry-leading eCommerce optimization solutions, ongoing success and innovative leadership.
4 min read7 Best Practices for Successful Walmart Advertising
This blog covers Walmart Marketplace tips, including 7 best practices for successful Walmart advertising.
5 min readNew Hourly Data Upgrade: Major Dayparting Support for Walmart Advertisers
This post takes a deep dive into Pacvue's new hourly data upgrade to its dayparting tool and covers some use cases for Walmart advertisers.
4 min readKey Insights and Tips from Amazon Prime Day 2022
Our biggest takeaways from Amazon Prime Day 2022, including Search and DSP advertising, as well as some key tips and tricks for future planning.
4 min readPreventing Revenue Leakage for Your eCommerce Business
This post highlights some of the most frequent challenges facing vendors that result in a ton of revenue leaked from their businesses, and what to do about them.
2 min readAnnouncing General Availability of Pacvue for Kroger On-site Advertising
Pacvue expands retail media offering for brands to manage their Kroger Product Listing Ads.
2 min readQuick Tips for Amazon Prime Day 2022
This post walks through some key points to pay extra attention to and how Pacvue tools can help make Prime Day 2022 prep easier.
Awards & Recognitions
