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Strategy & Trends
Read time 3 minutes
August 20, 2020

Business Insider: Pacvue to Discuss Top Opportunities and Challenges of Amazon Advertising

Melissa Burdick will be speaking at the 2019 ANA Media Conference Presented by Quantcast

Strategy & Trends
Read time 6 minutes
August 20, 2020

Understanding the Challenges of Amazon Marketing Optimization

Amazon requires an increasingly high level of active, real-time campaign management, putting a lot of pressure on brands and marketers to rise above the din.

Strategy & Trends
Read time 8 minutes
August 20, 2020

Walmart’s Sponsored Products and How Brands Can Use Them

Walmart Sponsored Products are pay-per-click ads that appear in different locations on Walmart.com. Learn how they work, and how to leverage Sponsored Products to boost sales.

Retailer News
Read time 6 minutes
August 20, 2020

Amazon Product Update – Three Beta Features to Watch

Three of the latest updates – the Amazon Marketing Cloud, Manage Your Experiments (MYE), and Product Bundles – are among Amazon's most requested features.

Strategy & Trends
Read time 1 minute
August 20, 2020

MarketWatch: Amazon puts a dent in Google’s ad dominance

Advertisers are starting to shift spending on search ads from Alphabet Inc.'s Google toward Amazon.com Inc.

Read time 3 minutes
August 20, 2020

Pacvue Shortlisted for THREE Awards Including Startup of the Year!

We are very excited to announce that Pacvue has been chosen as a finalist for THREE coveted industry awards!

Strategy & Trends
Read time 3 minutes
August 20, 2020

Should CPGs be worried about Amazon Private Label?

CPG brands have the upper hand in brand equity - but they are behind in designing for online

Data & Insights
Strategy & Trends
Read time 4 minutes
August 19, 2020

Benchmarking Ad Performance on Walmart versus Amazon

In this article, we’ll go over both aspects in detail and recommend a few ways you can benchmark your performance on Walmart compared to Amazon.

Strategy & Trends
Read time 5 minutes
August 17, 2020

How to Set Up Effective Back to School Campaigns

This year’s Back to School season is going to be unique.

Awards & Recognitions

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