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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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8 minutes2023 Industry Reflections: Looking Back and Ahead
Today, we are experiencing a shift towards seamless commerce. Consumers have high expectations, are increasingly using digital channels to shop, and value the convenience of frictionless transactions. Both retailers and manufacturers are building infrastructures that support these preferences. Brands are also coping with the industry shift away from third-party data, forcing more attention closer to […]
5 minutesUsing Retail Media to Grow Brand Awareness
This blog covers retail media budgeting, the challenges that come along with it, and the solution to measure and maximize your brand awareness.
5 minutesHow eCommerce Directors Can Drive Revenue and Market Share Growth
A day in the life of a National eCommerce Director leading a major CPG brand.
5 minutesHow to Optimize Your Amazon Ads in the Lead-Out of the Holiday Season
This blog covers emerging opportunities in eCommerce advertising, strategies to build genuine connections with your holiday shoppers, and Pacvue’s best tips for Amazon ads.
4 minutesBudget Calendar Insights: A Dash of Insights Goes a Long Way
Pacvue's Budget Calendar Insights can eliminate the pain points in campaign management and transform them into opportunities for increased sales and traffic.
5 minutesCookies Are Out, APIs Are in: The Major Sources of Ad Data in a Post-Cookie World
This guest blog post from e-Comas covers the major sources of ad data that brands should leverage in a post-cookie world.
5 minutes3 Popular Amazon PPC Ad Types and Online Retail Strategies for 2023
This post covers how paid search leads to better business results, the 3 types of PPC ads you should invest in, and 7 strategies that work on online retail platforms like Amazon.
4 minutesHow to Calculate and Improve Your eCommerce Product Profitability
This post covers how to calculate and improve the profitability of your eCommerce business.
3 minutesUse Walmart Rules Library to Reduce Manual Campaign Optimization
Pacvue's newly released Walmart Rules Library helps advertisers improve campaign performance in less time with powerful custom automations.
4 minutesIntegrated Commerce for Enterprise CPG Retail Brands
This blog post covers the retail media network explosion, the side-effects of fractured data, and the advantages of creating and analyzing consolidated data for CPG retail brands.
1 minutePacvue and Merkle Recognized as an Amazon Ads Partner Awards UK Winner in Scaled Technology
Pacvue is recognized as UK Winner for the 2022 Amazon Ads Partner Awards in Scaled Technology.
2 minutesPacvue Launches Commerce XL to Enable Brands to Have More Ease and Functionality with Their Data
Pacvue brings its industry-first, patent-pending Excel integration to Pacvue Commerce.
Awards & Recognitions
