Insights shaping the future of commerce
Explore trends, benchmarks, and perspectives shaping retail media and commerce.
The 2026 Commerce Outlook: How AI, DSP, and Commerce Platforms Drive Performance
Retailers are building full-funnel, AI-powered ecosystems designed to connect media, commerce, and measurement. The brands that win will not be the ones optimizing the fastest inside ad platforms. They will be the ones aligning media performance to business outcomes.
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Discovery Commerce in Retail Media: How Search & Discovery Are Changing in 2026
This shift known as discovery commerce is reshaping retail media in 2026. It changes how products gain visibility, how demand forms, and how performance should be measured. For retail media teams, understanding this shift is foundational to modern planning and execution.
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The New Performance Standard: Incrementality, iROAS & Precision Optimization in Retail Media
Incrementality is becoming the key performance standard in retail media. Traditional metrics only show correlation, but incrementality quantifies the sales that advertising actually causes. As budgets tighten, teams need proof of causal impact and a clear way to separate real lift from recycled demand. Incrementality and iROAS provide a clearer view of true contribution by helping teams separate real lift from shoppers who would have purchased anyway.
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3 minutes
3 Ways to Fix Retail Media’s Standardization Problem
Most people in the retail industry have heard the latest catchphrase about data by now: data is the new oil. Sometimes, it’s the new gold or just gold in general, and there’s certainly no question that every organization has to be data-driven. It’s easy to be driven by data, but sometimes it’s hard to see […]
2 minutes
Announcing Pacvue’s Incrementality Console: The Next-Gen Incrementality Solution for Retail Media
See what Pacvue's new Incrementality Console can help you unlock!
3 minutes
September 13 Weekly Retail Roundup
Ocado Retail launches Ocado Ads, Sponsored Ads starting to show in Amazon’s AI shopping assistant Rufus, and Rahul Choraria appointed CEO of Pacvue.
5 minutes
What is Incrementality and Why is it so Complex?
Find out why measuring retail media incrementality is crucial in today’s omnichannel shopping world.
3 minutes
Pacvue Appoints New Chief Executive Officer and Strengthens Board of Directors
Rahul Choraria appointed CEO of Pacvue, Sandeep Kella appointed to Executive Chairman.
3 minutes
September 6 Weekly Retail Roundup
Roku and Currys partner to deliver new Connected TV offering, Walmart outpaces Amazon on advertising revenue growth in Q2, and Pacvue attended Amazon Ads first event in India.
4 minutes
August 23 Weekly Retail Roundup
Pacvue wins 2024 MarTech Breakthrough Award, Prime Big Deal Days will be back in October, and Target’s eCommerce sales are up 8.7%.
9 minutes
Amazon Rufus AI: What the New Amazon AI Shopping Assistant Means for Your Brand
In February 2024, Amazon launched Rufus, a generative AI-powered conversational shopping assistant integrated within the Amazon Shopping app. Amazon’s aim with Rufus AI is to help shoppers make better purchase decisions by answering a wide range of shopping-related questions, providing product comparisons, and making recommendations. The launch represents a powerful new avenue for shoppers to […]
4 minutes
August 16 Weekly Retail Roundup
Instacart launches Display Ads in Canada, Pacvue and GroupM team up to deliver a Global Commerce Solution, and Walmart Connect reports 30% growth in Q2.
4 minutes
August 9 Weekly Retail Roundup
During the second week of August, Amazon announced a new integration with TikTok and Pinterest, eMarketer released a new trend report for H2, and more.
5 minutes
Leveraging Micro-Seasons for Better Ad Performance
Learn how GenAI can help you build out a micro-season ad strategy, bringing relevant creatives for every seasonal opportunity.
4 minutes
The Walmart Retail Media Ecosystem: An Advertising Bargain
Unlock new advertising opportunities with Walmart Connect's newly launched ad types, offering advertisers new placements at efficient prices.
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