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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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4 minutesJuly 19 Weekly Retail Roundup
Amazon Ads announces new Gen AI tools, Instacart partners with YouTube Ads, and Pacvue unveiled Copilot, your new AI commerce companion.
3 minutesJuly 12 Weekly Retail Roundup
Amazon Ads announces new Gen AI tools, Instacart partners with YouTube Ads, and Pacvue unveiled Copilot, your new AI commerce companion.
6 minutesChanges to Amazon Sponsored Brands Images Requirement
If you haven’t heard the news, from August 31 2024, Amazon will no longer accept Sponsored Brand campaigns without custom creatives. This change means that any campaigns not utilizing custom creatives will no longer be eligible to serve Amazon Sponsored Brands ads. Whilst preparing for Prime Day, advertisers should take the opportunity to assess their […]
3 minutesJuly 5 Weekly Retail Roundup
Amazon Ads announces new Gen AI tools, Instacart partners with YouTube Ads, and Pacvue unveiled Copilot, your new AI commerce companion.
3 minutesJune 28 Weekly Retail Roundup
Amazon Ads announces new Gen AI tools, Instacart partners with YouTube Ads, and Pacvue unveiled Copilot, your new AI commerce companion.
3 minutesJune 21 Weekly Retail Roundup
Amazon Ads announces new Gen AI tools, Instacart partners with YouTube Ads, and Pacvue unveiled Copilot, your new AI commerce companion.
5 minutesAmazon Sponsored TV Launches in the UK: Everything Brands Need to Know
Amazon has just launched Sponsored TV in the UK, Brazil, Mexico, and Canada. Sponsored TV represents a new avenue for advertisers to engage audiences throughout their shopping and entertainment journeys. In this article, we will explain what Sponsored TV ads are, delve into the unique advantages that they offer, how to measure their impact, and how […]
8 minutesUsing Amazon Marketing Cloud for Retail Media Attribution: The Ultimate Guide for 2024
The customer shopping journey is more complex than ever, requiring eCommerce advertisers to serve and measure the impact of ads to their target audiences across more channels. Thankfully, Amazon Marketing Cloud helps brands get a clearer picture of the customer journey and provides meaningful insights into ad performance. We’ll cover how brands can utilize AMC […]
3 minutesJune 14 Weekly Retail Roundup
United Airlines launches new ads on the seat-back entertainment screens, Albertsons Launches a new retail media and TV solution, DoorDash expands alcohol delivery and retail media offerings, and more.
4 minutesJune 7 Weekly Retail Roundup
Are you finding it challenging to keep up with the constantly changing retail media landscape? No need to worry! Pacvue is here to help with our Weekly Retail Roundup, keeping you informed about the latest trends and developments. In this week’s edition of our Weekly Retail Round-Up, we detail Tesco’s launch of a new marketplace with […]
7 minutesGet Ready for Back-to-School Advertising: Pro Tips for Advertising Success on Amazon, Walmart and Target
Back-to-School is the second largest shopping event of the year and it kicks off right after Prime Day. Even though Back-to-School 2024 sales are predicted to slow overall, online sales are still growing. Market research company eMarketer predicts that Back-to-School purchases online, from July through October 2024, will account for as much as 35% of overall […]
3 minutesMay 31 Weekly Retail Roundup
From PayPal launching a new ad business to Canva launching a new product named Canva Connect, catch up on the latest in this Weekly Retail Roundup.
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