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With over 60 million households shopping at Kroger each year—and 96% of sales linked to an individual household—their data tells a powerful story.
In this exclusive one‑on‑one conversation, Pacvue’s Melissa Burdick sits down with Cara Pratt, SVP of Kroger Precision Marketing at 84.51°, as part of Pacvue’s 2025 Inside Retail Media interview series to explore what advertisers need to know for the year ahead.
In this interview, Cara shares her vision on:
- Adopting an audience‑first, channel‑agnostic, and science‑driven strategy
- Leveraging first-party data to unlock full-funnel execution
- How smaller brands can use agility to compete against bigger budgets
- The key retail media trends shaping 2025 and how Kroger is responding
Don’t miss this insightful discussion packed with actionable strategies to help brands and agencies stay ahead in an evolving retail media landscape. Watch now!
