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Retailer News
Strategy & Trends
Read time 3 min read
April 24, 2024

Kroger Marketplace: Innovations in Measurement and Digital Smart Screens 

Discover how Kroger is leveraging first-party data to track and measure incrementality, while also personalizing the in-store experiences through digital smart screens.

Data & Insights
Strategy & Trends
Read time 6 min read
April 18, 2024

Top Strategies to Win Amazon Prime Day 2024 

Amazon Prime Day 2024 is quickly approaching. Although the dates have yet to be confirmed, Prime Day will likely fall in the middle of July.   Last year, the 48-hour Prime Day window marked the largest event to date, with U.S. sales hitting a staggering $12.7 billion, a notable 6.1% increase from the previous year. […]

Retailer News
Strategy & Trends
Read time 5 min read
April 3, 2024

Reach New Audiences with Amazon Streaming TV and Sponsored TV 

Streaming TV and Sponsored TV campaigns enable advertisers to engage with audiences across their shopping and entertainment journeys, with many brands already achieving success through these channels. Leveraging the right technology to launch and manage video campaigns can significantly optimize reach, making it a game-changer for brands.  According to Insider Intelligence, over 115 million households […]

Data & Insights
Product Updates
Strategy & Trends
Read time 5 min read
March 29, 2024

Navigating the Road to Revenue Recovery 

Amazon’s influence on the retail media landscape is undeniable, boasting about 9.7 million sellers globally. This vast number underscores both the platform’s global reach and its intensely competitive environment. Among these sellers, over 150,000 rake in annual sales exceeding $100,000, affirming Amazon as the premier platform for accessing a significant pool of medium to large […]

Retailer News
Read time 5 min read
March 22, 2024

Shoptalk 2024: Gen AI, Consumer Evolution, and the Future of Retail 

That’s a wrap on Shoptalk 2024! Retail thought leaders and experts attended an array of sessions, but a few themes remained consistent: the evolving role generative AI on retail, ever-changing consumer preferences, and the latest in cutting-edge marketing technologies primed to make it easier for brands to increase profitability and market share. Whether you attended […]

Retailer News
Read time 4 min read
March 14, 2024

Instacart Marketplace: Innovation in Personalization 

In today’s hyper-connected digital landscape, consumers are inundated with countless advertisements vying for their attention. Amidst this noise, the ability to deliver tailored, relevant content has emerged as a powerful tool for brands seeking to cut through the clutter and forge meaningful connections with their target audiences. From personalized product recommendations to customized messaging based […]

Strategy & Trends
Read time 3 min read
February 19, 2024

Top 5 Sessions You Can’t Miss at Prosper Show 2024

With over 35 amazing sessions at Prosper Show, there's a lot to explore. We've handpicked five of our favorite sessions leading up to 'The Marketplace Seller Event of the Year'.

Strategy & Trends
Read time 2 min read
February 12, 2024

5 Must-Knows Before Prosper Show 2024

Get ready for Prosper Show 2024 at Mandalay Bay in Vegas. Learn the five must-knows before diving into the ultimate Marketplace Seller Event of the Year.

Strategy & Trends
Read time 4 min read
February 9, 2024

The Super Bowl, Amazon, and the Evolving World of Advertising

We’re just days away from Super Bowl LVIII in Las Vegas, featuring the Kansas City Chiefs and the San Francisco 49ers. While the game itself remains consistent, the way people watch and the advertising during the big game have evolved big time. Since 1996, the Super Bowl has been TV’s most-watched live event, with over […]

Strategy & Trends
Read time 4 min read
January 25, 2024

Amazon Marketplace: Driving Brand Growth

Building brand awareness is an ever-evolving challenge, and recent shifts in strategies reflect the dynamic nature of the digital landscape. The emergence of innovative tools such as Sponsored Brand Video, AI, streaming platforms, and retail media is compelling brands to adapt to new methods. Amazon, among others, has provided tools to facilitate this adaptation. Here […]

Product Updates
Read time 2 min read
January 17, 2024

Unleash Your Amazon Advertising Potential: Effortlessly Manage ASINs with Precision AI and Latitude

Maximize Amazon ad success with Pacvue's AI tools. Streamline campaigns with Precision AI, automating creation and optimization. Focus on profitable ASINs with Latitude to maximize ad spend and profitability.

Retailer News
Read time 5 min read
January 16, 2024

CES 2024 Unlocked: Essential Takeaways & Highlights

CES 2024 is officially a wrap, and whether you were racing between meetings in Las Vegas or catching up from the comfort of your home, the Pacvue team was on the scene to cover the most important events. During the event, there was a notable emphasis on innovation centered around sustainability, reflecting the technology industry’s […]

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