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The Brand & Agency Guide to Navigating Amazon’s Retail Media Inventory in 2026
Retail media continues to evolve at a rapid pace. What began as a channel defined by isolated consoles and walled gardens is maturing into a more connected, more standardized, and more audience-centric growth engine. Amazon’s recent partnerships, most notably with Netflix and Macy’s, signal a new phase where premium inventory and retail supply live inside a unified ecosystem that advertisers can plan, buy, and measure with greater consistency.
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The New Performance Standard: Incrementality, iROAS & Precision Optimization in Retail Media
Incrementality is becoming the key performance standard in retail media. Traditional metrics only show correlation, but incrementality quantifies the sales that advertising actually causes. As budgets tighten, teams need proof of causal impact and a clear way to separate real lift from recycled demand. Incrementality and iROAS provide a clearer view of true contribution by helping teams separate real lift from shoppers who would have purchased anyway.
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The Next Era of Retail Media Optimization: How AI Turns Retail Media into a Growth Engine
Retail media has reached an inflection point. What began as a way to control ad budgets has become one of the largest profit drivers in digital commerce. Yet many brands still treat retail media as a cost center rather than a growth engine. The truth is that efficiency alone no longer delivers competitive advantage. A […]
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1 minute
MarketWatch: Amazon puts a dent in Google’s ad dominance
Advertisers are starting to shift spending on search ads from Alphabet Inc.'s Google toward Amazon.com Inc.
1 minute
Pacvue Holiday Q4 Planning Guide
Download the Pacvue Holiday Q4 Planning Guide now to help your brands achieve maximum success during the holidays and beyond.
7 minutes
Sponsored Display: Amazon’s Newest Ad Unit
Sponsored Display responds to a broad range of shopping signals in order to strategically display your ads across numerous online channels.
3 minutes
Amazon Update to Sponsored Brand Broad Match Keywords
The reach of broad match keywords in Sponsored Brand campaigns has been expanded through the inclusion of plurals and synonyms.
8 minutes
What Prime Day can Teach Advertisers about Preparing for Q4
Having once again set a new high bar for Amazon sales – what can advertisers learn from the event to help them win on Black Friday?
5 minutes
How to Prepare Your Advertising for Prime Day 2020
Strategies you can use for this year's Prime Day
4 minutes
Benchmarking Ad Performance on Walmart versus Amazon
In this article, we’ll go over both aspects in detail and recommend a few ways you can benchmark your performance on Walmart compared to Amazon.
5 minutes
How to Set Up Effective Back to School Campaigns
This year’s Back to School season is going to be unique.
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