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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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2 minutesNovember 1 Weekly Retail Roundup
In this week's weekly retail roundup, Amazon reports better-than-expected earnings, IAB and Pacvue release a new incrementality guide, and Criteo expands OMS capabilities.
8 minutesHoliday Season Promotions: How to ensure you’re profitable on Amazon, Walmart and Instacart
Ensure your promotions on Amazon, Walmart, and Instacart are profitable this holiday season in Pacvue's latest guide.
8 minutesMeasuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
6 minutesEU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
3 minutesOctober 25 Weekly Retail Roundup
Reliable retail media incremental revenue measurement is finally here! Ready to see how your advertising impacts revenue? Last month, Pacvue unveiled its incrementality console, enabling brands to answer a critical question, “Would this purchase have occurred without the influence of my advertising?” eCommerce brands have long desired true Incremental Return on Ad Spend (iROAS) measurement, […]
5 minutesThe Exit – Episode 2: Wendi Held
In Pacvue’s new interview series, The Exit, Pacvue President Melissa Burdick talks with founders, executives, and agency leaders about their journey to partnering or merging with another company to take their business to the next level. Viewers will learn valuable tips on building and scaling companies directly from today’s top voices in retail media. Wendi Mathis […]
4 minutes4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
10 minutesWinning Black Friday and Cyber 5 in 2024: A Guide to Digital Shelf Optimization with Pacvue
Maximize holiday season sales in 2025 with digital shelf optimization. Learn how to improve product visibility, seasonal content and advertising performance.
3 minutes3 Key Takeaways from the Amazon Tools League
Industry leaders from Pacvue and Trellis joined together on the Amazon Tools League to discuss the future of eCommerce, AI-powered innovation, and the competitive landscape of selling on Amazon.
3 minutesOctober 18 Weekly Retail Roundup
Discover the latest Amazon Ads solutions unveiled at unBoxed 2024, PayPal’s ad network launch and Tesco’s retail media enhancements in our weekly roundup.
5 minutesForget Cookies: Why Commerce Media is the Next Revolution in Advertising
It’s official: Google has decided to cancel the so-called “cookiepocalypse.” In July, the search giant announced that, rather than making a decision that would impact the entire ad ecosystem overnight, cookies would actually be here to stay. Instead, Google is opting for an approach that focuses on user choice. This is good news for advertisers, […]
5 minutesPrime Big Deal Days 2024 Key Takeaways
Gain insights into the latest trends from Amazon Prime Big Deals Day 2024. Discover how advertisers are adapting strategies to drive performance and results.
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