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How to Discover, Create and Target Amazon Marketing Cloud Audiences with Pacvue
Discover how to boost your ad campaign performance with Pacvue’s automated insights from Amazon Marketing Cloud audiences.
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Top Strategies to Win Amazon Prime Day 2024
Amazon Prime Day 2024 is quickly approaching. Although the dates have yet to be confirmed, Prime Day will likely fall in the middle of July. Last year, the 48-hour Prime Day window marked the largest event to date, with U.S. sales hitting a staggering $12.7 billion, a notable 6.1% increase from the previous year. […]
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Reach New Audiences with Amazon Streaming TV and Sponsored TV
Streaming TV and Sponsored TV campaigns enable advertisers to engage with audiences across their shopping and entertainment journeys, with many brands already achieving success through these channels. Leveraging the right technology to launch and manage video campaigns can significantly optimize reach, making it a game-changer for brands. According to Insider Intelligence, over 115 million households […]
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3 min read4 Fast Start Strategies to Increase Walmart eCommerce Advertising
Whether you are just getting started with Walmart advertising or looking to increase spend on Walmart eCommerce, here are a few key strategies to get quick wins on Walmart.
4 min readThe Retail Ad Wars Are Heating Up: How Major Companies Are Leveraging The Amazon Playbook
Some of the largest businesses looking to break further into this space are Walmart, Instacart and Target.
3 min read4 Quick Wins for Amazon eCommerce Advertising
A few steps you can take to get quick eCommerce wins on Amazon.
3 min readEarly Insights from Prime Day 2021
Consumer demand was higher than ever, CPCs were up dramatically, and advertisers tested new media opportunities.
3 min read6 Tips to Grow Sales with Amazon Sponsored Brands Video Ads
How to leverage SBV to differentiate your products from the competition and educate new customers, ultimately growing sales.
3 min readHow CPG Brands Can Win Grocery and Convenience Retail Media with Instacart
CPG brands looking for new ways to grow brand awareness, increase repeat purchase behavior, and cross-sell should all take advantage of convenience retail media.
2 min readUse Gopuff Advertising to Reach Instant Needs Shoppers
Now, thanks to our integration with the CitrusAd open API, marketers can manage their Gopuff Sponsored Product and Sponsored Search campaigns directly in Pacvue.
7 min read5 Reasons Amazon DSP is a Powerful Tool for Any Advertiser
Amazon’s Demand Side Platform (DSP) is not just for brands selling on Amazon.
2 min read2021 EMEA Marketplace Trends and Data Insights
Current data trends and how to develop marketplace-specific content that converts.
6 min readEverything You Need to Prepare for Amazon Prime Day 2021
Everything you need to know to prepare for and see the best return on your advertising during Amazon Prime Day 2021.
3 min readHow Agencies Should Leverage Amazon DSP
Looking to increase the ad placement opportunities you can deliver and provide more tailored, targeted campaigns for your clients? Amazon DSP campaigns can be a good choice.
4 min readImprove ROAS with Amazon Product Targeting vs Keyword Targeting
Differences between Product Targeting and Keyword Targeting on Amazon, how to leverage product targeting to achieve strategic objectives, and more.
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