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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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3 min readInstacart Brand Pages: Everything We Know So Far
Learn more about creating virtual real estate for your brand and how to make the most of it, best practices for advertisers, and future upgrade plans from Instacart.
5 min read8 Effective Ways to Promote Your Amazon Products and Drive More Sales
In this guest post, you will learn some best practices that will enhance the visibility of your product listing on Amazon and boost sales.
3 min readWeeks of Cover: Preventing Out of Stock Inventory, Lost Sales and SEO Ranking
The Weeks of Cover metric helps merchandising managers think of inventory in terms of time. By keeping a close eye on WoC, you can avoid inventory stock outs and lost sales.
5 min readShoptalk Europe 2022 Recap: Grocery Retail Media, Shopper Marketing, and More
Key takeaways from Shoptalk Europe on current trends in online grocery, shopper marketing, omnichannel data sources, and many more hot topics in the industry today.
4 min readHow to Win the Amazon Buy Box
In this post, we will show you how to greatly increase your odds of winning the Amazon Buy Box and get that number one spot as the highest-ranked seller!
3 min readPacvue Partners with Albertsons Media Collective to Deliver On-Site Advertising
We are excited to announce that Pacvue has partnered with Albertsons Media Collective, the retail media arm for Albertsons Companies, to expand access to on-site advertising.
4 min readHow Does the Amazon Buy Box Work?
In this post, we highlight how the Amazon Buy Box section featured on the right side of a listing works, and the many variables that factor into the algorithm.
3 min readHow to Prepare for Walmart Connect Second-Price Auction
This post is all about how a second-price auction on Walmart Connect works, how it affects advertisers, and some best practices on how to win second-price auctions.
3 min readHow to Optimize Your Full eCommerce Business for Amazon Prime Day
This post is filled with ways to optimize your full eCommerce business from a content and promotional aspect for Amazon Prime Day 2022.
2 min readNew Changes Made to Search Relevancy on Walmart Connect
Items no longer need to rank in the top 128 positions organically on Walmart Connect. This post is about the recent changes made to search relevancy and what it means for brands.
3 min readHow to Create High Converting Product Pages on Amazon
One of the most efficient ways to increase conversions is by having fully optimized product detail pages. This post is about how to create high converting product pages on Amazon.
4 min readImportance of Product Pricing and Effective Pricing Tactics for Your eCommerce Store
This article by Seller Snap outlines product pricing and provides some compelling ways to achieve a competitive price.
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