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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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2 min readHow Advertisers Can Have a #HotAISummer
Discover how GenAI is transforming the advertising industry, why you should use GenAI in daily workflows, and the top use cases.
2 min readJuly 26 Weekly Retail Roundup
Amazon Ads announces new Gen AI tools, Instacart partners with YouTube Ads, and Pacvue unveiled Copilot, your new AI commerce companion.
4 min readFive Key Takeaways for Advertisers from Prime Day 2024
Five key takeaways from Prime Day for brands and agencies with data, insights and tips to maximize your post-Prime Day performance.
4 min readCookies on Google are here to stay. How Google’s Privacy Policy change will impact Retail Media.
Third-party cookies aren’t going anywhere. Or at least anytime soon, as Google reverted its decision to deprecate third-party cookies. In April, Google shared that it would push out the deprecation of cookies on Chrome until 2025, but in a statement on Tuesday, it confirmed that it would be backtracking (excuse the pun) on its decision. […]
3 min readJuly 19 Weekly Retail Roundup
Amazon Ads announces new Gen AI tools, Instacart partners with YouTube Ads, and Pacvue unveiled Copilot, your new AI commerce companion.
2 min readJuly 12 Weekly Retail Roundup
Amazon Ads announces new Gen AI tools, Instacart partners with YouTube Ads, and Pacvue unveiled Copilot, your new AI commerce companion.
4 min readChanges to Amazon Sponsored Brands Images Requirement
If you haven’t heard the news, from August 31 2024, Amazon will no longer accept Sponsored Brand campaigns without custom creatives. This change means that any campaigns not utilizing custom creatives will no longer be eligible to serve Amazon Sponsored Brands ads. Whilst preparing for Prime Day, advertisers should take the opportunity to assess their […]
2 min readJuly 5 Weekly Retail Roundup
Amazon Ads announces new Gen AI tools, Instacart partners with YouTube Ads, and Pacvue unveiled Copilot, your new AI commerce companion.
2 min readJune 28 Weekly Retail Roundup
Amazon Ads announces new Gen AI tools, Instacart partners with YouTube Ads, and Pacvue unveiled Copilot, your new AI commerce companion.
2 min readJune 21 Weekly Retail Roundup
Amazon Ads announces new Gen AI tools, Instacart partners with YouTube Ads, and Pacvue unveiled Copilot, your new AI commerce companion.
4 min readAmazon Sponsored TV Launches in the UK: Everything Brands Need to Know
Amazon has just launched Sponsored TV in the UK, Brazil, Mexico, and Canada. Sponsored TV represents a new avenue for advertisers to engage audiences throughout their shopping and entertainment journeys. In this article, we will explain what Sponsored TV ads are, delve into the unique advantages that they offer, how to measure their impact, and how […]
5 min readUsing Amazon Marketing Cloud for Retail Media Attribution: The Ultimate Guide for 2024
The customer shopping journey is more complex than ever, requiring eCommerce advertisers to serve and measure the impact of ads to their target audiences across more channels. Thankfully, Amazon Marketing Cloud helps brands get a clearer picture of the customer journey and provides meaningful insights into ad performance. We’ll cover how brands can utilize AMC […]
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