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Strategy & Trends

Measuring Incrementality in Retail Media for Holiday Season Campaigns

Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.

Strategy & Trends

EU Commerce Deep Dive Series: France Trends & Insights

France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]

Strategy & Trends

4 Ways that Incrementality Measurement Drives Better Retail Media Performance

Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]

Strategy & Trends

4 min read

August 7, 2024

Leveraging Micro-Seasons for Better Ad Performance

Learn how GenAI can help you build out a micro-season ad strategy, bringing relevant creatives for every seasonal opportunity.

Strategy & Trends

3 min read

August 6, 2024

The Walmart Retail Media Ecosystem: An Advertising Bargain

Unlock new advertising opportunities with Walmart Connect's newly launched ad types, offering advertisers new placements at efficient prices.

August 2 Weekly Retail Roundup

Amazon's FBA reimbursement policy, Temu's challenge to Amazon and eBay, DoorDash's impressive growth despite US restaurant traffic slowing, Alibaba's innovative new AI tool and Pacvue's 2024 Prime Day Benchmark Report.

Strategy & Trends

2 min read

August 1, 2024

How Advertisers Can Have a #HotAISummer

Discover how GenAI is transforming the advertising industry, why you should use GenAI in daily workflows, and the top use cases.

July 26 Weekly Retail Roundup

Amazon Ads announces new Gen AI tools, Instacart partners with YouTube Ads, and Pacvue unveiled Copilot, your new AI commerce companion.

Five Key Takeaways for Advertisers from Prime Day 2024

Five key takeaways from Prime Day for brands and agencies with data, insights and tips to maximize your post-Prime Day performance.

Cookies are back- What it means for Retail Media

Cookies on Google are here to stay. How Google’s Privacy Policy change will impact Retail Media.

Third-party cookies aren’t going anywhere. Or at least anytime soon, as Google reverted its decision to deprecate third-party cookies. In April, Google shared that it would push out the deprecation of cookies on Chrome until 2025, but in a statement on Tuesday, it confirmed that it would be backtracking (excuse the pun) on its decision. […]

July 19 Weekly Retail Roundup

Amazon Ads announces new Gen AI tools, Instacart partners with YouTube Ads, and Pacvue unveiled Copilot, your new AI commerce companion.

July 12 Weekly Retail Roundup

Amazon Ads announces new Gen AI tools, Instacart partners with YouTube Ads, and Pacvue unveiled Copilot, your new AI commerce companion.

Changes to Amazon Sponsored Brands Images Requirement

Changes to Amazon Sponsored Brands Images Requirement

If you haven’t heard the news, from August 31 2024, Amazon will no longer accept Sponsored Brand campaigns without custom creatives. This change means that any campaigns not utilizing custom creatives will no longer be eligible to serve Amazon Sponsored Brands ads. Whilst preparing for Prime Day, advertisers should take the opportunity to assess their […]