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Retailer News
Strategy & Trends
Read time 1 minute
February 17, 2025

Inside Retail Media: 1-on-1 with Cara Pratt, SVP at Kroger 

In this exclusive one‑on‑one conversation, Pacvue’s Melissa Burdick sits down with Cara Pratt, SVP of Kroger Precision Marketing at 84.51°, as part of Pacvue’s 2025 Inside Retail Media interview series to explore what advertisers need to know for the year ahead.

Pacvue Unlocks New Benefits for Advertisers on Chew Ads Platform
Product Updates
Retailer News
Read time 2 minutes
February 13, 2025

Pacvue Unlocks New Benefits for Advertisers on Chewy Ads Platform 

Discover the robust tools and features that advertisers can now leverage on Chewy in this practical, to-the-point blog post.

Mastering Europe’s Consumer Electronics Market: Pacvue’s Ultimate Success Guide
Strategy & Trends
Read time 4 minutes
February 13, 2025

Mastering Europe’s Consumer Electronics Market: Pacvue’s Ultimate Success Guide

The European consumer electronics market is rapidly evolving, offering significant opportunities for brands aiming to expand their reach. With a strong emphasis on sustainability, innovation, and digital transformation, success in this space demands a deep understanding of regional trends across the European marketplaces and a well-executed strategy.  The market is anticipated to reach $196 billion […]

How to Get More Retail Media ROI with the Right Partners
Strategy & Trends
Read time 4 minutes
February 12, 2025

How to Get More Retail Media ROI with the Right Partners

Discover the 4 key strategies for driving sustainable retail media ROI in this actionable, expert-led blog post.

February 7 Retailer Roundup
Strategy & Trends
Weekly Recap
Read time 3 minutes
February 7, 2025

February 7 Weekly Retail Roundup

Catch up on this week’s news, including: Havas acquiring Channel Baker, Grocery omnichannel reaching 90% penetration, and a new cross-retailer share of voice tool.

Strategy & Trends
Read time 11 minutes
February 3, 2025

Best Practice Guide: How to Make Your eCommerce Data Work for You in 2025

Learn how ecommerce data and AI-driven insights can boost ad performance, cut waste, and maximize ROI in 2025.

January 31 Retailer Roundup
Strategy & Trends
Weekly Recap
Read time 3 minutes
January 31, 2025

January 31 Weekly Retail Roundup

Catch up on this week’s news, including: New AI solutions from Amazon and OpenAI, Microsoft shares its commitment to Commerce media, and Instacart tackling the Superbowl

Strategy & Trends
Read time 8 minutes
January 31, 2025

The Exit – Episode 5: Kiri Masters

In this episode of The Exit, I got the chance to sit down with Lynn Graham, the founder and former CEO of Beekeeper Marketing.

Retailer News
Read time 3 minutes
January 27, 2025

Pacvue Rolls Out Amazon DSP Management and Optimization Tools to LATAM, EMEA and APAC

Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced expanded access to its full range of Amazon DSP capabilities beyond North America, bringing Pacvue’s intelligent automation, reporting and optimization solutions to 16 countries across LATAM, EMEA and APAC. Through Pacvue, brands in these regions now have self-serve access […]

January 24 Retailer Roundup
Strategy & Trends
Weekly Recap
Read time 3 minutes
January 24, 2025

January 24 Weekly Retail Roundup

Catch up on this week’s news, including: Target outperforming this holiday season, Germany eCommerce on the rise, and Amazon DSP aims for top overall programmatic. Retail Media News

January 17 Retailer Roundup
Strategy & Trends
Weekly Recap
Read time 3 minutes
January 17, 2025

January 17 Weekly Retail Roundup

Catch up on this week’s news, including Huge growth projected for retail media, Temu potentially launching on-site advertising, and IAB expanding their gold standard

Strategy & Trends
Read time 7 minutes
January 15, 2025

The Exit – Episode 4: Juan Mejia

In this episode of The Exit, I got the chance to sit down with Lynn Graham, the founder and former CEO of Beekeeper Marketing.

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