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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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3 min readUsing Advertising and Commerce Integration to Effectively Manage Brands
Managing the Amazon marketplace just got easier with Pacvue’s new Commerce Rule Library, which makes brand management easier and more metric-focused to help scale your business.
4 min readHow to Diversify Your Amazon Advertising Strategy Using New Social Media like TikTok
Complement your Amazon ads strategy by advertising your Amazon listings elsewhere, including TikTok, Google, Facebook, Instagram, and other social media sites.
4 min read8 Actionable Tips to Reduce Cart Abandonment on Amazon and Boost Sales
This guest post provides 8 tips for eCommerce businesses to reduce cart abandonment and increase sales on Amazon.
3 min readHow to Map Amazon DSP Audiences to the Marketing Funnel
This post highlights how mapping your Amazon audiences to where they live in the marketing funnel helps you better develop your overall ad strategy.
5 min readOptimized Processes Every eCommerce Business Needs to Spark Buyer Interest
This guest post provides a list of things you should do as a seller to improve your business valuation.
3 min readUsing Amazon Marketing Cloud for Multi-touch Attribution
This post outlines how to more accurately measure holistic ad performance using Amazon Marketing Cloud.
2 min readCreate Data-Driven Walmart Marketing Campaigns with New Category Intelligence in Pacvue Product Center
The intro of Walmart Category Intelligence and the Pacvue Product Center allows advertisers to focus on creating data-driven strategies without spending days harvesting keywords.
5 min readHow CPG Brands Grow Omnichannel Market Share and Maintain Profits
A day in the life of an agency managing a major CPG customer.
3 min readWhat Price Localization Is and Why You Should Be Using It
This guest post highlights how price localization works and some tips you can use for your business as part of your localization strategy in any market around the globe.
3 min readKroger and Pacvue Expand with On-site Advertising
This blog gives an overview of Kroger, its advertising opportunities for brands, and the collaboration with Pacvue as an API Partner.
2 min readPacvue Named 2022 Sammys Award Winner for Organization of the Year
Award win highlights Pacvue's industry-leading eCommerce optimization solutions, ongoing success and innovative leadership.
4 min read7 Best Practices for Successful Walmart Advertising
This blog covers Walmart Marketplace tips, including 7 best practices for successful Walmart advertising.
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