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Empowering commerce with actionable insights for success

Learn new strategies and discover fresh ideas to empower your team.

Read time 4 minutes
August 20, 2020

Pacvue Presents at the Digital Transformers Summit 2019

Pacvue President Melissa Burdock to Host Panel on How to Advertise for Maximum Impact on Amazon

Data & Insights
Strategy & Trends
Read time 7 minutes
August 20, 2020

Prime Day 2019: Initial Insights

Some initial insights and impressions based on what we saw go down during Prime Day 2019 and our insider perspective on what this means

Strategy & Trends
Read time 9 minutes
August 20, 2020

Prime Day Prep: 4 Strategies for the Day Of

In anticipation of another record-breaking sales event, Amazon advertisers are gearing up to get the most out of Prime Day.

Strategy & Trends
Read time 3 minutes
August 20, 2020

Business Insider: Pacvue to Discuss Top Opportunities and Challenges of Amazon Advertising

Melissa Burdick will be speaking at the 2019 ANA Media Conference Presented by Quantcast

Strategy & Trends
Read time 6 minutes
August 20, 2020

Understanding the Challenges of Amazon Marketing Optimization

Amazon requires an increasingly high level of active, real-time campaign management, putting a lot of pressure on brands and marketers to rise above the din.

Strategy & Trends
Read time 8 minutes
August 20, 2020

Walmart’s Sponsored Products and How Brands Can Use Them

Walmart Sponsored Products are pay-per-click ads that appear in different locations on Walmart.com. Learn how they work, and how to leverage Sponsored Products to boost sales.

Retailer News
Read time 6 minutes
August 20, 2020

Amazon Product Update – Three Beta Features to Watch

Three of the latest updates – the Amazon Marketing Cloud, Manage Your Experiments (MYE), and Product Bundles – are among Amazon's most requested features.

Strategy & Trends
Read time 1 minute
August 20, 2020

MarketWatch: Amazon puts a dent in Google’s ad dominance

Advertisers are starting to shift spending on search ads from Alphabet Inc.'s Google toward Amazon.com Inc.

Read time 3 minutes
August 20, 2020

Pacvue Shortlisted for THREE Awards Including Startup of the Year!

We are very excited to announce that Pacvue has been chosen as a finalist for THREE coveted industry awards!

Strategy & Trends
Read time 3 minutes
August 20, 2020

Should CPGs be worried about Amazon Private Label?

CPG brands have the upper hand in brand equity - but they are behind in designing for online

Strategy & Trends
Read time 7 minutes
August 20, 2020

Oh, “CRaP”​ and Ways to Deal with It

CRaP is Amazon's affectionate term for "Can't Realize A Profit"

Data & Insights
Strategy & Trends
Read time 1 minute
August 20, 2020

Pacvue Holiday Q4 Planning Guide

Download the Pacvue Holiday Q4 Planning Guide now to help your brands achieve maximum success during the holidays and beyond.

Awards & Recognitions

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