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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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4 min readPacvue Year in Review: Top Resources to Help You Kick Off 2022 Right
Pacvue’s most popular blog posts, webinars, guides, and news from 2021 to help you start the New Year with the latest best practices and trends.
2 min readNew Enhanced Keyword Research Tool in Pacvue
We are excited to announce that our brand-new Enhanced Keyword Research Tool is live, a feature made possible by integrating Helium 10 data into the Pacvue platform.
3 min readBest Practices for Maximizing Revenue on Your Amazon Brand Store
From understanding why a high-performing store is important to creating a high-quality Amazon store, here are the fundamentals you need to know to maximize your brand’s revenue.
3 min readHit the Ground Running in January
The rise of retail media will dominate in 2022, so you’ll want to hit the ground running in January and begin planning your budgets for it now.
< 1 min readPacvue Recognized as an Amazon Ads Partner Awards UK Finalist
We are excited to share that Pacvue has been recognized as a UK finalist for the 2021 Amazon Ads Partner Awards in both the Scaled Technology Award and Innovation Award categories.
3 min readHarnessing the Growing Power of Retail Media in 2022
In this blog, we highlight everything from ad formats to building an omnichannel strategy and creating a loyal consumer base, all using the power of retail media.
4 min readKey Learnings from Cyber 5 2021
The data is in, and it shows that Black Friday and Cyber Monday have informally become terms for a months-long deal event. Check out some of this year's top performance trends.
5 min readAmazon Search and Display: Better Together
Many brands are seeing huge success when combining Amazon sponsored ads and display advertising in an effective strategy to reach new audiences and increase overall sales.
3 min readOptimization Tips Using Pacvue for Cyber 5 and the Holidays
The holiday season is finally here, so we pulled together a quick checklist for advertisers using Pacvue to maximize their campaign performance during the Cyber 5 holiday weekend.
2 min readUpdates to Instacart Ads Library Manager
Instacart announced a few substantial updates to its Library Manager as they recognize accurate and high-quality product content is key to a successful eCommerce strategy.
4 min readCoping with Q4 Headwinds
Supply-chain disruptions and other challenges such as commodity prices and out-of-stock issues have all impacted sellers in Q4. Here's what you can do to manage these constraints.
< 1 min readSetting Up Pacvue Before You Leave for Vacation
Planning on taking some time off? Here's a quick checklist of Pacvue settings that you may want to configure before leaving for vacation.
Awards & Recognitions
