Empowering commerce with actionable insights for success
Learn new strategies and discover fresh ideas to empower your team.
Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
Read more
EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
Read more
4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
Read more
3 min readAugust 9 Weekly Retail Roundup
During the second week of August, Amazon announced a new integration with TikTok and Pinterest, eMarketer released a new trend report for H2, and more.
4 min readLeveraging Micro-Seasons for Better Ad Performance
Learn how GenAI can help you build out a micro-season ad strategy, bringing relevant creatives for every seasonal opportunity.
3 min readThe Walmart Retail Media Ecosystem: An Advertising Bargain
Unlock new advertising opportunities with Walmart Connect's newly launched ad types, offering advertisers new placements at efficient prices.
2 min readAugust 2 Weekly Retail Roundup
Amazon's FBA reimbursement policy, Temu's challenge to Amazon and eBay, DoorDash's impressive growth despite US restaurant traffic slowing, Alibaba's innovative new AI tool and Pacvue's 2024 Prime Day Benchmark Report.
2 min readHow Advertisers Can Have a #HotAISummer
Discover how GenAI is transforming the advertising industry, why you should use GenAI in daily workflows, and the top use cases.
2 min readJuly 26 Weekly Retail Roundup
Amazon Ads announces new Gen AI tools, Instacart partners with YouTube Ads, and Pacvue unveiled Copilot, your new AI commerce companion.
4 min readFive Key Takeaways for Advertisers from Prime Day 2024
Five key takeaways from Prime Day for brands and agencies with data, insights and tips to maximize your post-Prime Day performance.
4 min readCookies on Google are here to stay. How Google’s Privacy Policy change will impact Retail Media.
Third-party cookies aren’t going anywhere. Or at least anytime soon, as Google reverted its decision to deprecate third-party cookies. In April, Google shared that it would push out the deprecation of cookies on Chrome until 2025, but in a statement on Tuesday, it confirmed that it would be backtracking (excuse the pun) on its decision. […]
3 min readJuly 19 Weekly Retail Roundup
Amazon Ads announces new Gen AI tools, Instacart partners with YouTube Ads, and Pacvue unveiled Copilot, your new AI commerce companion.
2 min readJuly 12 Weekly Retail Roundup
Amazon Ads announces new Gen AI tools, Instacart partners with YouTube Ads, and Pacvue unveiled Copilot, your new AI commerce companion.
4 min readChanges to Amazon Sponsored Brands Images Requirement
If you haven’t heard the news, from August 31 2024, Amazon will no longer accept Sponsored Brand campaigns without custom creatives. This change means that any campaigns not utilizing custom creatives will no longer be eligible to serve Amazon Sponsored Brands ads. Whilst preparing for Prime Day, advertisers should take the opportunity to assess their […]
2 min readJuly 5 Weekly Retail Roundup
Amazon Ads announces new Gen AI tools, Instacart partners with YouTube Ads, and Pacvue unveiled Copilot, your new AI commerce companion.
Awards & Recognitions
