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Strategy & Trends
Read time 5 min read
November 18, 2020

How Can Brands Add More Budget Fluidity to eCommerce Strategies in 2021?

How Can Brands Add More Budget Fluidity to eCommerce Strategies in 2021?

Strategy & Trends
Read time 4 min read
November 10, 2020

What’s New: eComm Advances & Latest Features from Q3

If you’ve missed any of the major news and opportunities from Q3, here is a round-up of everything from last quarter to keep in mind as we move through Q4 and into 2021.

Strategy & Trends
Read time < 1 min read
November 6, 2020

Bloomberg interview: Takeaways from Amazon’s Earnings Report

Bloomberg interview: Takeaways from Amazon's Earnings Report

Strategy & Trends
Read time 4 min read
November 3, 2020

Ecommerce Advertising Growth Drivers in 2021

After the massive influx of new eCommerce shoppers, the rise of several new marketplaces, and the increase in options for advertisers, where will the industry go from here?

Strategy & Trends
Read time 3 min read
October 23, 2020

Top 5 Walmart.com Advertising Optimizations Before Black Friday

5 optimizations to focus on before Black Friday on Walmart.com.

Product Updates
Read time 2 min read
October 13, 2020

Pacvue XL 2.0 Expands Industry-First Excel Integration to Include Walmart, Instacart

This new update of Pacvue’s patent-pending Excel integration includes more advanced functionality and support across the Amazon, Walmart, and Instacart advertising marketplaces.

Strategy & Trends
Read time < 1 min read
October 12, 2020

Bloomberg Interview: What to Watch for on Amazon Prime Day

Pacvue president and co-founder, Melissa Burdick, gives a preview of what to expect from Amazon.com Inc.'s retail bonanza, Prime Day, on "Bloomberg Technology."

Strategy & Trends
Read time 4 min read
October 6, 2020

Q&A: Top Prime Day Tips from an Amazon Agency

In a recent interview, we spoke with Chris Mole and David Bradley from Molzi, a full-service Amazon agency, to discuss how they’re approaching Prime Day this year.

Strategy & Trends
Read time 4 min read
September 23, 2020

CommerceLive Recap: Budget Fluidity is Key to Planning Your 2021 Ad Strategy

Recently, Pacvue President Melissa Burdick and COO Mindy Fashaw led a discussion on budget fluidity at CommerceLive 2020. Here are some key takeaways from the virtual conference.

Strategy & Trends
Read time 3 min read
September 21, 2020

5 Last-minute Tips for a Successful Prime Day

A final checklist of last-minute tips for a successful Prime Day.

Strategy & Trends
Read time 3 min read
September 16, 2020

Preparing for Success This Holiday Season

Here are a few best practice media methods for success during this Holiday, post-Prime Day.

Product Updates
Read time 2 min read
September 11, 2020

Announcing Pacvue for Instacart: Programmatic Management for Featured Products

Today, Pacvue announced full campaign management capabilities for Instacart Featured Products advertising. Pacvue is one of the first to market with this solution.

Awards & Recognitions