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Prime Big Deal Days 2024 Key Takeaways
Gain insights into the latest trends from Amazon Prime Big Deals Day 2024. Discover how advertisers are adapting strategies to drive performance and results.
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Forget Cookies: Why Commerce Media is the Next Revolution in Advertising
It’s official: Google has decided to cancel the so-called “cookiepocalypse.” In July, the search giant announced that, rather than making a decision that would impact the entire ad ecosystem overnight, cookies would actually be here to stay. Instead, Google is opting for an approach that focuses on user choice. This is good news for advertisers, […]
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3 Ways to Fix Retail Media’s Standardization Problem
Most people in the retail industry have heard the latest catchphrase about data by now: data is the new oil. Sometimes, it’s the new gold or just gold in general, and there’s certainly no question that every organization has to be data-driven. It’s easy to be driven by data, but sometimes it’s hard to see […]
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5 min readHow Can Brands Add More Budget Fluidity to eCommerce Strategies in 2021?
How Can Brands Add More Budget Fluidity to eCommerce Strategies in 2021?
4 min readWhat’s New: eComm Advances & Latest Features from Q3
If you’ve missed any of the major news and opportunities from Q3, here is a round-up of everything from last quarter to keep in mind as we move through Q4 and into 2021.
< 1 min readBloomberg interview: Takeaways from Amazon’s Earnings Report
Bloomberg interview: Takeaways from Amazon's Earnings Report
4 min readEcommerce Advertising Growth Drivers in 2021
After the massive influx of new eCommerce shoppers, the rise of several new marketplaces, and the increase in options for advertisers, where will the industry go from here?
3 min readTop 5 Walmart.com Advertising Optimizations Before Black Friday
5 optimizations to focus on before Black Friday on Walmart.com.
2 min readPacvue XL 2.0 Expands Industry-First Excel Integration to Include Walmart, Instacart
This new update of Pacvue’s patent-pending Excel integration includes more advanced functionality and support across the Amazon, Walmart, and Instacart advertising marketplaces.
< 1 min readBloomberg Interview: What to Watch for on Amazon Prime Day
Pacvue president and co-founder, Melissa Burdick, gives a preview of what to expect from Amazon.com Inc.'s retail bonanza, Prime Day, on "Bloomberg Technology."
4 min readQ&A: Top Prime Day Tips from an Amazon Agency
In a recent interview, we spoke with Chris Mole and David Bradley from Molzi, a full-service Amazon agency, to discuss how they’re approaching Prime Day this year.
4 min readCommerceLive Recap: Budget Fluidity is Key to Planning Your 2021 Ad Strategy
Recently, Pacvue President Melissa Burdick and COO Mindy Fashaw led a discussion on budget fluidity at CommerceLive 2020. Here are some key takeaways from the virtual conference.
3 min read5 Last-minute Tips for a Successful Prime Day
A final checklist of last-minute tips for a successful Prime Day.
3 min readPreparing for Success This Holiday Season
Here are a few best practice media methods for success during this Holiday, post-Prime Day.
2 min readAnnouncing Pacvue for Instacart: Programmatic Management for Featured Products
Today, Pacvue announced full campaign management capabilities for Instacart Featured Products advertising. Pacvue is one of the first to market with this solution.
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