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Using Amazon Marketing Cloud for Retail Media Attribution: The Ultimate Guide for 2024
The customer shopping journey is more complex than ever, requiring eCommerce advertisers to serve and measure the impact of ads to their target audiences across more channels. Thankfully, Amazon Marketing Cloud helps brands get a clearer picture of the customer journey and provides meaningful insights into ad performance. We’ll cover how brands can utilize AMC […]
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Changes to Amazon Sponsored Brands Images Requirement
If you haven’t heard the news, from August 31 2024, Amazon will no longer accept Sponsored Brand campaigns without custom creatives. This change means that any campaigns not utilizing custom creatives will no longer be eligible to serve Amazon Sponsored Brands ads. Whilst preparing for Prime Day, advertisers should take the opportunity to assess their […]
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Amazon Sponsored TV Launches in the UK: Everything Brands Need to Know
Amazon has just launched Sponsored TV in the UK, Brazil, Mexico, and Canada. Sponsored TV represents a new avenue for advertisers to engage audiences throughout their shopping and entertainment journeys. In this article, we will explain what Sponsored TV ads are, delve into the unique advantages that they offer, how to measure their impact, and how […]
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5 min readQ&A: eCommerce Tips for the Beauty Industry
Rina Yashayeva, VP of Marketplace Strategy at Stella Rising, talks about how the beauty industry has changed, and what brands can do about it.
6 min readThree Reasons Winning Top of Search Doesn’t Matter
While reach is an important component to a brand’s overall strategy, in this article we will focus solely on sales efficiency.
3 min read4-Step Roadmap to Walmart Advertising Success
Walmart advertising best practices, 4-step Roadmap to Walmart Advertising success, and biggest differences between Walmart and Amazon ads.
3 min readTikTok 101 and Opportunities for Brands
TikTok provides brands with the opportunity to create viral moments in a way that no other platform has ever done before.
2 min readAdvertising Out-of-Stock Items: Tactics You Can Use Now
By staying flexible and implementing proactive advertising strategies, you can overcome supply chain-related bottlenecks.
3 min readCommerceLive Q&A – Navigating Brand Growth through Paid Media
Answers to questions during Pacvue's session at the CommerceLive eCommerce virtual event.
< 1 min readMay 2020 eCommerce Advertising Tactics Round-Up
Pacvue breaks down the most important changes to eCommerce this month and the tactics you should add to your advertising strategy in response.
5 min readWhat Should You Do When Two of Your Brands Compete in the Same Space?
Manufacturers often face situations where they have two or more brands that compete in the same space or category
3 min readAmazon Ads Strategy: Increased Consumption vs. Pantry Loading
The differences between increased consumption and 'pantry loading' and how these behaviors can impact inventory, sales, and ad budgets.
5 min readCommerceLive Recap: How the Beauty Industry is Adapting
Takeaways from the CommerceLive session “Back to Basics: What to do When Consumers Shift from Luxury to Necessity.”
2 min readResponsive eCommerce Creative: Looking at Amazon’s New Ad Format
Responsive eCommerce Creative (REC), an ad format that allows advertisers to generate an ad automatically and include up to 20 ASINs per creative
3 min read10 Tips for Advertising Out-of-Stock Items on Amazon
There are several steps that you can take today to mitigate inventory risk and ensure that your advertising dollars go as far as possible.
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