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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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3 min readVAT Changes in 2022: VAT Rates Worldwide, UK Regulations and More
The importance of observing VAT rate changes in western countries for eCommerce sellers is evident. Read more on changes that greatly impact VAT duties as well as profit margins.
3 min readTop Tips for Amazon Sellers
This blog covers campaign optimization practices for sellers, an overview of Amazon’s brand registry program, automating inventory management, and some of Amazon’s newest features.
5 min read4 Step Approach to Building an Amazon Advertising Strategy
Building an Amazon advertising strategy from scratch might sound daunting, but these four steps break it down.
10 min readHow to Sell on Amazon Canada
This guest post by AMZ Prep is all about the advantages of expanding to Amazon Canada, and how to get set up as a seller.
3 min readNew Repeat Purchase ROAS Widget in Pacvue
We are excited to announce the debut of our new Repeat Purchase Return on Ad Spend (ROAS) widget within the Pacvue Product Center.
3 min readWhat is Intelligent Marketplace Management?
In this blog, we discuss the need for a single source of truth in retail media and the benefits of an intelligent marketplace management solution.
< 1 min readNew Paid Search Audit Tool in Pacvue
Pacvue’s new Paid Search Audit tool is now live inside the Pacvue Advertising platform!
3 min readTop Tips to Get the Most Out of Amazon Marketing Cloud
This article covers analysis of cross-media deep insights from the Amazon Marketing Cloud, flexible measurement of brand analytics, first-party data privacy protection, and more.
3 min readNew DSP Audience Research & Creative Creation Tools in Pacvue
Pacvue’s new DSP creative creation and audience research tools help users save time while helping to reach the right target audiences more efficiently.
3 min readHow Alcohol Brands Can Activate Retail Media
This blog is your guide to impactful advertising for your alcohol brand all year long.
3 min read4 Quick Tips to Help Grow Your eCommerce Brand
Looking to grow your business on Amazon? Sebastien Stanley-Jones, Director of Global Business Development at Accel Club, shares four quick tips to help grow your eCommerce brand.
2 min readNew ASIN PAT Research Tool in Pacvue
We are excited to share yet another brand-new feature inside of Pacvue, the ASIN PAT Research Tool, which is made possible by integrating Helium 10 data into the Pacvue platform.
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