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Using Amazon Marketing Cloud for Retail Media Attribution: The Ultimate Guide for 2024
The customer shopping journey is more complex than ever, requiring eCommerce advertisers to serve and measure the impact of ads to their target audiences across more channels. Thankfully, Amazon Marketing Cloud helps brands get a clearer picture of the customer journey and provides meaningful insights into ad performance. We’ll cover how brands can utilize AMC […]
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Changes to Amazon Sponsored Brands Images Requirement
If you haven’t heard the news, from August 31 2024, Amazon will no longer accept Sponsored Brand campaigns without custom creatives. This change means that any campaigns not utilizing custom creatives will no longer be eligible to serve Amazon Sponsored Brands ads. Whilst preparing for Prime Day, advertisers should take the opportunity to assess their […]
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Amazon Sponsored TV Launches in the UK: Everything Brands Need to Know
Amazon has just launched Sponsored TV in the UK, Brazil, Mexico, and Canada. Sponsored TV represents a new avenue for advertisers to engage audiences throughout their shopping and entertainment journeys. In this article, we will explain what Sponsored TV ads are, delve into the unique advantages that they offer, how to measure their impact, and how […]
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< 1 min readPacvue Recognized as an Amazon Ads Partner Awards UK Finalist
We are excited to share that Pacvue has been recognized as a UK finalist for the 2021 Amazon Ads Partner Awards in both the Scaled Technology Award and Innovation Award categories.
3 min readHarnessing the Growing Power of Retail Media in 2022
In this blog, we highlight everything from ad formats to building an omnichannel strategy and creating a loyal consumer base, all using the power of retail media.
4 min readKey Learnings from Cyber 5 2021
The data is in, and it shows that Black Friday and Cyber Monday have informally become terms for a months-long deal event. Check out some of this year's top performance trends.
5 min readAmazon Search and Display: Better Together
Many brands are seeing huge success when combining Amazon sponsored ads and display advertising in an effective strategy to reach new audiences and increase overall sales.
3 min readOptimization Tips Using Pacvue for Cyber 5 and the Holidays
The holiday season is finally here, so we pulled together a quick checklist for advertisers using Pacvue to maximize their campaign performance during the Cyber 5 holiday weekend.
2 min readUpdates to Instacart Ads Library Manager
Instacart announced a few substantial updates to its Library Manager as they recognize accurate and high-quality product content is key to a successful eCommerce strategy.
4 min readCoping with Q4 Headwinds
Supply-chain disruptions and other challenges such as commodity prices and out-of-stock issues have all impacted sellers in Q4. Here's what you can do to manage these constraints.
< 1 min readSetting Up Pacvue Before You Leave for Vacation
Planning on taking some time off? Here's a quick checklist of Pacvue settings that you may want to configure before leaving for vacation.
3 min readAmazon Sponsored Display Ads for Twitch
Amazon announced that it will start placing Sponsored Display ads, more commonly known as banner ads, inside Twitch livestreams.
3 min readAdvanced Techniques to Grow Your Business Using Sponsored Display
Learn how to dial up the impact of your Sponsored Display campaigns with targeting techniques and new custom creative solutions from Amazon Advertising.
4 min readHow to Localize Your Product Listings on Amazon Europe (And Why You Should!)
Localization goes beyond language translation and is critical to succeeding on European marketplaces. e-Comas takes a close look at what localization is and why it’s so important.
2 min readPacvue Joins Assembly to Build the Future of eCommerce
Pacvue joins Assembly, a connected eCommerce software and data platform, furthering our mission to build the future of eCommerce and help brands win.
Awards & Recognitions
