Expanding your business into European marketplaces is an incredible opportunity for enterprise brands to reach new customers and boost sales—and Amazon wants to make it easier.
That’s why Amazon just launched its European Expansion Accelerator (EEA) program.
We’ll detail what the program offers, strategies to gain a competitive advantage, and how Pacvue’s Commerce Acceleration Platform can supercharge your growth in Europe.
Let’s dive in.
What is Amazon’s European Expansion Accelerator (EEA) Program?
Amazon’s EEA program is designed to streamline the expansion of sellers into nine European and UK marketplaces. It automates account registration, setup, translation, listing, shipping setup, product eligibility checks, and catalog customizations in just three business days.
The EEA program integrates existing Amazon tools, such as List-Once-Sell Globally and Build International Listings, making the process seamless and convenient.
Why Should Enterprise Brands Care?
First, because retail media is on the rise in Europe. Despite global economic uncertainty, European retail media shows little sign of slowing down.
Second, the EEA program simplifies the process of extending your brand’s presence across multiple European marketplaces, allowing your brand to capitalize across a larger, geographically diverse customer base quickly and efficiently.
Amazon helps remove the logistical hurdles—and your brand campaigns gain exposure to millions of additional consumers to help drive sales and revenue.
Strategies and Tactics for a Competitive Advantage
- Thorough Research and Strategy: Evaluate the potential and popularity of your products in each marketplace, analyze competitors, pricing, and performance, and ensure compliance with European requirements.
- Localization: Adapt product listings and provide support in local languages, considering cultural nuances and preferences.
- Fulfilment Options: Utilize Amazon’s European Fulfilment Network (EFN) or Pan-European FBA and stay informed about changes in regulations and tax rules due to Brexit.
- Advertising: Implement tailored advertising strategies for each marketplace, considering differences in cost-per-click (CPC), conversion rates, competition, and ad budgets.
Next Steps to Leverage the EEA Program and Pacvue’s Commerce Acceleration Platform
- Ensure your brand is already active in at least one of the European marketplaces: France, Germany, Italy, Spain, the Netherlands, Poland, Sweden, Belgium, or the UK.
- Visit your Seller Central page and select a desired marketplace to expand into that region with a single click.
- Utilize Pacvue’s Commerce Acceleration Platform to assist in research, strategy, advertising management, and content optimization for a smooth and successful entry into European marketplaces.
Streamline Amazon Operations with Pacvue
Amazon’s EEA program, coupled with Pacvue’s Commerce Acceleration Platform, provides a powerful, streamlined solution for enterprise brands looking to expand their reach and capitalize on the vast potential of European marketplaces.
By embracing automation and integration features, as well as strategic research, localization, fulfillment, and advertising in one central location, your brand can simplify the complexity of European expansion.
