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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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1 minuteBloomberg Technology Interview: Black Friday & New Shopping Behaviors
Pacvue President Melissa Burdick was on Bloomberg Technology live to discuss expectations for Black Friday and how shopping trends are here to stay.
5 minutesHow to Apply COVID-19 Learnings to Your 2021 Ad Strategy
What can the changes brought about by COVID-19 teach us? How should brands be planning for their 2021 ad strategies?
6 minutesWomen in Ecommerce Recap: Advice for Career and Team Success from Women in 2020
Recently, Pacvue and Catalyst co-hosted a “Women in Ecommerce” virtual event to provide a space for conversations and create a community. Here're some key takeaways from the event.
7 minutesTaking Advantage of Holiday Trends on Instacart
Consumer shopping behavior tends to shift slightly during the holidays, with peak shopping days before the big events. Here's how to adjust advertising on Instacart.
7 minutesHow Can Brands Add More Budget Fluidity to eCommerce Strategies in 2021?
How Can Brands Add More Budget Fluidity to eCommerce Strategies in 2021?
6 minutesWhat’s New: eComm Advances & Latest Features from Q3
If you’ve missed any of the major news and opportunities from Q3, here is a round-up of everything from last quarter to keep in mind as we move through Q4 and into 2021.
1 minuteBloomberg interview: Takeaways from Amazon’s Earnings Report
Bloomberg interview: Takeaways from Amazon's Earnings Report
5 minutesEcommerce Advertising Growth Drivers in 2021
After the massive influx of new eCommerce shoppers, the rise of several new marketplaces, and the increase in options for advertisers, where will the industry go from here?
5 minutesTop 5 Walmart.com Advertising Optimizations Before Black Friday
5 optimizations to focus on before Black Friday on Walmart.com.
2 minutesPacvue XL 2.0 Expands Industry-First Excel Integration to Include Walmart, Instacart
This new update of Pacvue’s patent-pending Excel integration includes more advanced functionality and support across the Amazon, Walmart, and Instacart advertising marketplaces.
1 minuteBloomberg Interview: What to Watch for on Amazon Prime Day
Pacvue president and co-founder, Melissa Burdick, gives a preview of what to expect from Amazon.com Inc.'s retail bonanza, Prime Day, on "Bloomberg Technology."
5 minutesQ&A: Top Prime Day Tips from an Amazon Agency
In a recent interview, we spoke with Chris Mole and David Bradley from Molzi, a full-service Amazon agency, to discuss how they’re approaching Prime Day this year.
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