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How to Discover, Create and Target Amazon Marketing Cloud Audiences with Pacvue
Discover how to boost your ad campaign performance with Pacvue’s automated insights from Amazon Marketing Cloud audiences.
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Top Strategies to Win Amazon Prime Day 2024
Amazon Prime Day 2024 is quickly approaching. Although the dates have yet to be confirmed, Prime Day will likely fall in the middle of July. Last year, the 48-hour Prime Day window marked the largest event to date, with U.S. sales hitting a staggering $12.7 billion, a notable 6.1% increase from the previous year. […]
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Reach New Audiences with Amazon Streaming TV and Sponsored TV
Streaming TV and Sponsored TV campaigns enable advertisers to engage with audiences across their shopping and entertainment journeys, with many brands already achieving success through these channels. Leveraging the right technology to launch and manage video campaigns can significantly optimize reach, making it a game-changer for brands. According to Insider Intelligence, over 115 million households […]
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6 min readPrime Day 2019: Initial Insights
Some initial insights and impressions based on what we saw go down during Prime Day 2019 and our insider perspective on what this means
6 min readPrime Day Prep: 4 Strategies for the Day Of
In anticipation of another record-breaking sales event, Amazon advertisers are gearing up to get the most out of Prime Day.
2 min readBusiness Insider: Pacvue to Discuss Top Opportunities and Challenges of Amazon Advertising
Melissa Burdick will be speaking at the 2019 ANA Media Conference Presented by Quantcast
4 min readUnderstanding the Challenges of Amazon Marketing Optimization
Amazon requires an increasingly high level of active, real-time campaign management, putting a lot of pressure on brands and marketers to rise above the din.
6 min readWalmart’s Sponsored Products and How Brands Can Use Them
Walmart Sponsored Products are pay-per-click ads that appear in different locations on Walmart.com. Learn how they work, and how to leverage Sponsored Products to boost sales.
4 min readAmazon Product Update – Three Beta Features to Watch
Three of the latest updates – the Amazon Marketing Cloud, Manage Your Experiments (MYE), and Product Bundles – are among Amazon's most requested features.
< 1 min readMarketWatch: Amazon puts a dent in Google’s ad dominance
Advertisers are starting to shift spending on search ads from Alphabet Inc.'s Google toward Amazon.com Inc.
2 min readPacvue Shortlisted for THREE Awards Including Startup of the Year!
We are very excited to announce that Pacvue has been chosen as a finalist for THREE coveted industry awards!
3 min readShould CPGs be worried about Amazon Private Label?
CPG brands have the upper hand in brand equity - but they are behind in designing for online
3 min readBenchmarking Ad Performance on Walmart versus Amazon
In this article, we’ll go over both aspects in detail and recommend a few ways you can benchmark your performance on Walmart compared to Amazon.
4 min readHow to Set Up Effective Back to School Campaigns
This year’s Back to School season is going to be unique.
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