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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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4 minutesNew Repeat Purchase ROAS Widget in Pacvue
We are excited to announce the debut of our new Repeat Purchase Return on Ad Spend (ROAS) widget within the Pacvue Product Center.
5 minutesWhat is Intelligent Marketplace Management?
In this blog, we discuss the need for a single source of truth in retail media and the benefits of an intelligent marketplace management solution.
2 minutesNew Paid Search Audit Tool in Pacvue
Pacvue’s new Paid Search Audit tool is now live inside the Pacvue Advertising platform!
5 minutesTop Tips to Get the Most Out of Amazon Marketing Cloud
This article covers analysis of cross-media deep insights from the Amazon Marketing Cloud, flexible measurement of brand analytics, first-party data privacy protection, and more.
3 minutesNew DSP Audience Research & Creative Creation Tools in Pacvue
Pacvue’s new DSP creative creation and audience research tools help users save time while helping to reach the right target audiences more efficiently.
4 minutesHow Alcohol Brands Can Activate Retail Media
This blog is your guide to impactful advertising for your alcohol brand all year long.
4 minutes4 Quick Tips to Help Grow Your eCommerce Brand
Looking to grow your business on Amazon? Sebastien Stanley-Jones, Director of Global Business Development at Accel Club, shares four quick tips to help grow your eCommerce brand.
2 minutesNew ASIN PAT Research Tool in Pacvue
We are excited to share yet another brand-new feature inside of Pacvue, the ASIN PAT Research Tool, which is made possible by integrating Helium 10 data into the Pacvue platform.
5 minutesAmazon DSP: How to Measure and Grow Its Impact on Your Sales
This guest post from e-Comas is all about Amazon DSP, one of the biggest, most talked-about topics in eCommerce advertising right now.
5 minutesTime to Grade Your Amazon Search Homework Using Pacvue
The following is a guest post from David Hutchinson of Brainlabs on the 6 Pacvue modules that rock his world and make him work smarter, not harder.
5 minutesIntroducing Pacvue for eBay
Why eBay presents a profitable opportunity for brands, an overview of all the paid media opportunities available to you today, and how you can optimize your eBay ad campaigns.
3 minutesLivestream on Amazon and Drive Sales for Your Brand
Livestreaming on Amazon brings interactive live video to the Amazon shopping experience. Drive awareness and consideration by introducing shoppers to your products.
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