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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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3 min readBudget Calendar Insights: A Dash of Insights Goes a Long Way
Pacvue's Budget Calendar Insights can eliminate the pain points in campaign management and transform them into opportunities for increased sales and traffic.
3 min readCookies Are Out, APIs Are in: The Major Sources of Ad Data in a Post-Cookie World
This guest blog post from e-Comas covers the major sources of ad data that brands should leverage in a post-cookie world.
3 min read3 Popular Amazon PPC Ad Types and Online Retail Strategies for 2023
This post covers how paid search leads to better business results, the 3 types of PPC ads you should invest in, and 7 strategies that work on online retail platforms like Amazon.
3 min readHow to Calculate and Improve Your eCommerce Product Profitability
This post covers how to calculate and improve the profitability of your eCommerce business.
2 min readUse Walmart Rules Library to Reduce Manual Campaign Optimization
Pacvue's newly released Walmart Rules Library helps advertisers improve campaign performance in less time with powerful custom automations.
3 min readIntegrated Commerce for Enterprise CPG Retail Brands
This blog post covers the retail media network explosion, the side-effects of fractured data, and the advantages of creating and analyzing consolidated data for CPG retail brands.
< 1 min readPacvue and Merkle Recognized as an Amazon Ads Partner Awards UK Winner in Scaled Technology
Pacvue is recognized as UK Winner for the 2022 Amazon Ads Partner Awards in Scaled Technology.
2 min readPacvue Launches Commerce XL to Enable Brands to Have More Ease and Functionality with Their Data
Pacvue brings its industry-first, patent-pending Excel integration to Pacvue Commerce.
3 min readTakeaways from Amazon’s Prime Early Access Sale 2022
This post covers quick takeaways from Amazon's inaugural two-day Prime Early Access Sale event.
2 min readPacvue Partners with DoorDash to Offer Advertisers More Opportunities to Reach Customers
Brands can now access and manage DoorDash ads via Pacvue as they market their products to DoorDash customers.
3 min read2022 Amazon PPC Ads Guide: Organizing Campaigns for Strategic Success
This blog post provides a 9-point retail media readiness checklist for your Amazon PPC strategy and advises how to organize your advertising campaigns to increase sales.
4 min readInstacart Advertising Strategy: A Complete Guide for CPG Brands
This post covers what makes Instacart special, how you can advertise your brand's products on the platform, and performance tracking to expedite your growth.
Awards & Recognitions
