In this week’s edition of our Weekly Retail Roundup, we’ll cover Google’s decision to bring back third-party cookies, Amazon Prime Video scoring big with the NBA, United Natural Food’s newly launched Retail Media Network, and IAB Europe’s release of their Pan-European Attitudes to Retail Media Report!
Cookies Aren’t Going Anywhere
Well, it looks like third-party cookies aren’t going anywhere. Or at least anytime soon, as Google reversed on its decision to remove them from Google Chrome.
Not too long ago, in April, Google announced that it would push out the depreciation of Chrome cookies until 2025, but in a statement on Tuesday, it confirmed that it would be backtracking on its decision.
With third-party cookies not going anywhere, it’s important to dive into the impact this will have on Retail Media and Walled Gardens like AMC. Learn all about it in our latest blog here.
Amazon Prime Video and the NBA
Amazon Prime Video made a significant move by securing the exclusive rights to broadcast the NBA season in the US and internationally. The new agreement adds to Amazon’s growing sports content portfolio, which already includes the NFL, NASCAR, WNBA Finals, and Champions League Soccer. The NBA already draws an average viewership of 1.6 million per game, presenting an exciting opportunity for advertisers to benefit from this newly formed partnership.
United Natural Food Launches Retail Media Network for Grocery Retailers
United Natural Foods, Inc. (UNFI) has introduced UNFI Media Network, a retail media network that offers digital marketing options for over 30,000 retail customer locations and around 11,000 brand partners. The goal is to help independent and regional grocery stores, which often struggle to negotiate with major suppliers or use diverse technologies due to their smaller scale and infrastructure. By offering these smaller retailers access to advanced digital marketing tools, UNFI is assisting them in competing with larger chains like Walmart and Amazon, and ultimately enhancing their customers’ shopping experience.
IAB Europe Releases Pan-European Attitudes to Retail Media Report
IAB Europe has published its Pan-European Attitudes to Retail Media Report for 2024, providing a comprehensive analysis of the current status and future trends of Retail Media in Europe.
Key Findings from IAB’s Pan-European Attitudes to Retail Media Report for 2024:
- Half of buyers are partnering with Retail Media Networks and are reallocating budgets from other marketing channels to Retail Media.
- The report highlights that Retail Media adoption is still in its infancy, with only 50% of buyers having long-term partnerships.
- Access to retailer first-party data and reaching consumers at the point of sale are major investment drivers.
To read the full report, click here.
Pacvue Insider
Amazon Prime Day 2024 has come and gone. The verdict is in – this was Amazon’s biggest sales period yet. We all heard the stats that Prime Day sales grew by 11% and reached $14.2 billion in total sales, according to Adobe Analytics, but the question remains: What was the impact on ad spend?
We crunched our initial data to highlight trends around CPC, CVR, and ad type spend distribution. Click here for five key takeaways for advertisers from Prime Day 2024 from Pacvue’s Co-Founder and President, Melissa Burdick.
