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The Brand & Agency Guide to Navigating Amazon’s Retail Media Inventory in 2026
Retail media continues to evolve at a rapid pace. What began as a channel defined by isolated consoles and walled gardens is maturing into a more connected, more standardized, and more audience-centric growth engine. Amazon’s recent partnerships, most notably with Netflix and Macy’s, signal a new phase where premium inventory and retail supply live inside a unified ecosystem that advertisers can plan, buy, and measure with greater consistency.
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The New Performance Standard: Incrementality, iROAS & Precision Optimization in Retail Media
Incrementality is becoming the key performance standard in retail media. Traditional metrics only show correlation, but incrementality quantifies the sales that advertising actually causes. As budgets tighten, teams need proof of causal impact and a clear way to separate real lift from recycled demand. Incrementality and iROAS provide a clearer view of true contribution by helping teams separate real lift from shoppers who would have purchased anyway.
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The Next Era of Retail Media Optimization: How AI Turns Retail Media into a Growth Engine
Retail media has reached an inflection point. What began as a way to control ad budgets has become one of the largest profit drivers in digital commerce. Yet many brands still treat retail media as a cost center rather than a growth engine. The truth is that efficiency alone no longer delivers competitive advantage. A […]
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4 minutes
Four Key Differences Between Amazon and Walmart
From bidding to metrics, we lay out the key differences between Amazon and Walmart in this post.
6 minutes
How Brands can (and should) use Amazon Posts in 2020
Amazon Posts allows brands to use curated photos and visual content to engage shoppers and promote products.
6 minutes
How to Grow Your Walmart.com Sales With 2-Day Delivery
We’re here to explain what exactly Walmart’s fast delivery program entails, benefits, and how to get started.
4 minutes
New Exclusive Search Placements for Amazon Private Label Products
As they become more disruptive in their promotion of Private Label products, having a robust paid search strategy will be more critical than ever.
7 minutes
Why Video Needs to Be Part of Your Amazon and Walmart Marketing Strategy
Video in digital marketing has exploded in both ubiquity and popularity among consumers around the world over the past few years.
5 minutes
Walmart vs. Amazon: 5 Key Differences in Paid Search
You may be tempted to replicate your Amazon ad campaigns for the Walmart platform, but that would be your first mistake.
7 minutes
Q&A: eCommerce Tips for the Beauty Industry
Rina Yashayeva, VP of Marketplace Strategy at Stella Rising, talks about how the beauty industry has changed, and what brands can do about it.
7 minutes
Sponsored Display: Amazon’s Newest Ad Unit
Sponsored Display responds to a broad range of shopping signals in order to strategically display your ads across numerous online channels.
8 minutes
What Prime Day can Teach Advertisers about Preparing for Q4
Having once again set a new high bar for Amazon sales – what can advertisers learn from the event to help them win on Black Friday?
3 minutes
Amazon Update to Sponsored Brand Broad Match Keywords
The reach of broad match keywords in Sponsored Brand campaigns has been expanded through the inclusion of plurals and synonyms.
5 minutes
How to Prepare Your Advertising for Prime Day 2020
Strategies you can use for this year's Prime Day
5 minutes
Invest Smarter on Prime Day: 4 Marketing Strategies
On Prime Day, more ad spend drives up prices, so in order to win, advertisers will need to invest more – and smarter – than usual.
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