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What It Takes to Win the Beauty Digital Shelf in 2025
Beauty retail is evolving at record speed. TikTok Shop is now the top eCommerce beauty marketplace in China and the second largest in the United States [1], signaling a major shift in how consumers discover, evaluate, and buy products. Each week, AI assistants like ChatGPT handle more than one billion searches, and beauty-related topics account […]
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Beyond Amazon: Omnichannel Strategies for Winning Cyber 5 Across Retail Media Networks
Retail media is now a multi-billion-dollar market and it’s growing faster than any other digital channel. With more investment comes higher expectations for measurable ROI. And with Cyber 5 right around the corner, brands face more pressure than ever to maximize performance across every Retail Media Network (RMN).
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From Data Complexity to Clarity: How Commerce Intelligence Unlocks Growth
Commerce intelligence has unlocked a new era of growth in retail media. Forward-thinking brands are moving beyond siloed dashboards and fragmented reports, taking retail data to the next level with real-time analytics platforms that enable smarter budget allocation and unified cross-channel measurement. If you’re still optimizing each retail media platform in isolation, the cost is […]
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3 minutes
Pacvue Shortlisted for THREE Awards Including Startup of the Year!
We are very excited to announce that Pacvue has been chosen as a finalist for THREE coveted industry awards!
3 minutes
Should CPGs be worried about Amazon Private Label?
CPG brands have the upper hand in brand equity - but they are behind in designing for online
6 minutes
Amazon Product Update – Three Beta Features to Watch
Three of the latest updates – the Amazon Marketing Cloud, Manage Your Experiments (MYE), and Product Bundles – are among Amazon's most requested features.
1 minute
MarketWatch: Amazon puts a dent in Google’s ad dominance
Advertisers are starting to shift spending on search ads from Alphabet Inc.'s Google toward Amazon.com Inc.
1 minute
Pacvue Holiday Q4 Planning Guide
Download the Pacvue Holiday Q4 Planning Guide now to help your brands achieve maximum success during the holidays and beyond.
7 minutes
Sponsored Display: Amazon’s Newest Ad Unit
Sponsored Display responds to a broad range of shopping signals in order to strategically display your ads across numerous online channels.
3 minutes
Amazon Update to Sponsored Brand Broad Match Keywords
The reach of broad match keywords in Sponsored Brand campaigns has been expanded through the inclusion of plurals and synonyms.
8 minutes
What Prime Day can Teach Advertisers about Preparing for Q4
Having once again set a new high bar for Amazon sales – what can advertisers learn from the event to help them win on Black Friday?
5 minutes
How to Prepare Your Advertising for Prime Day 2020
Strategies you can use for this year's Prime Day
5 minutes
Invest Smarter on Prime Day: 4 Marketing Strategies
On Prime Day, more ad spend drives up prices, so in order to win, advertisers will need to invest more – and smarter – than usual.
3 minutes
Top 5 Learnings from Salsify’s DTS 2019
Pacvue President Melissa Burdick led a panel discussion on “Advertising on Amazon for Maximum Impact”
2 minutes
Walmart Media Group Expands Sponsored Search Offering through Walmart Advertising Partners Program
Brands can tap into Walmart’s shopper footprint to get the the right sponsored ad experience, to the right shopper at the right moment through partners like Pacvue.
Awards & Recognitions
