Empowering commerce with actionable insights for success
Learn new strategies and discover fresh ideas to empower your team.
The Brand & Agency Guide to Navigating Amazon’s Retail Media Inventory in 2026
Retail media continues to evolve at a rapid pace. What began as a channel defined by isolated consoles and walled gardens is maturing into a more connected, more standardized, and more audience-centric growth engine. Amazon’s recent partnerships, most notably with Netflix and Macy’s, signal a new phase where premium inventory and retail supply live inside a unified ecosystem that advertisers can plan, buy, and measure with greater consistency.
Read more
The New Performance Standard: Incrementality, iROAS & Precision Optimization in Retail Media
Incrementality is becoming the key performance standard in retail media. Traditional metrics only show correlation, but incrementality quantifies the sales that advertising actually causes. As budgets tighten, teams need proof of causal impact and a clear way to separate real lift from recycled demand. Incrementality and iROAS provide a clearer view of true contribution by helping teams separate real lift from shoppers who would have purchased anyway.
Read more
The Next Era of Retail Media Optimization: How AI Turns Retail Media into a Growth Engine
Retail media has reached an inflection point. What began as a way to control ad budgets has become one of the largest profit drivers in digital commerce. Yet many brands still treat retail media as a cost center rather than a growth engine. The truth is that efficiency alone no longer delivers competitive advantage. A […]
Read more
5 minutes
Using Retail Media to Grow Brand Awareness
This blog covers retail media budgeting, the challenges that come along with it, and the solution to measure and maximize your brand awareness.
5 minutes
How eCommerce Directors Can Drive Revenue and Market Share Growth
A day in the life of a National eCommerce Director leading a major CPG brand.
5 minutes
How to Optimize Your Amazon Ads in the Lead-Out of the Holiday Season
This blog covers emerging opportunities in eCommerce advertising, strategies to build genuine connections with your holiday shoppers, and Pacvue’s best tips for Amazon ads.
4 minutes
Budget Calendar Insights: A Dash of Insights Goes a Long Way
Pacvue's Budget Calendar Insights can eliminate the pain points in campaign management and transform them into opportunities for increased sales and traffic.
5 minutes
Cookies Are Out, APIs Are in: The Major Sources of Ad Data in a Post-Cookie World
This guest blog post from e-Comas covers the major sources of ad data that brands should leverage in a post-cookie world.
5 minutes
3 Popular Amazon PPC Ad Types and Online Retail Strategies for 2023
This post covers how paid search leads to better business results, the 3 types of PPC ads you should invest in, and 7 strategies that work on online retail platforms like Amazon.
4 minutes
How to Calculate and Improve Your eCommerce Product Profitability
This post covers how to calculate and improve the profitability of your eCommerce business.
3 minutes
Use Walmart Rules Library to Reduce Manual Campaign Optimization
Pacvue's newly released Walmart Rules Library helps advertisers improve campaign performance in less time with powerful custom automations.
4 minutes
Integrated Commerce for Enterprise CPG Retail Brands
This blog post covers the retail media network explosion, the side-effects of fractured data, and the advantages of creating and analyzing consolidated data for CPG retail brands.
1 minute
Pacvue and Merkle Recognized as an Amazon Ads Partner Awards UK Winner in Scaled Technology
Pacvue is recognized as UK Winner for the 2022 Amazon Ads Partner Awards in Scaled Technology.
2 minutes
Pacvue Launches Commerce XL to Enable Brands to Have More Ease and Functionality with Their Data
Pacvue brings its industry-first, patent-pending Excel integration to Pacvue Commerce.
4 minutes
Takeaways from Amazon’s Prime Early Access Sale 2022
This post covers quick takeaways from Amazon's inaugural two-day Prime Early Access Sale event.
Awards & Recognitions
